🇮🇹Italy

BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare brands rooted in different traditions and offerings. BYOMA is a British line known for moisturizers, toners, cleansers, and serums featuring a proprietary tri-ceramide complex and squalane, while Shu Uemura is a Japanese line celebrated for transformative makeup removers and meticulously crafted formulas. The former suits acne-prone skin and mature skin best, whereas the latter suits all skin types best. They differ primarily in their core formulations and targeted approaches, as the British brand focuses on barrier support and specific concerns, while the heritage Japanese brand centers on gentle, universally comforting cleansing.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA offers a much wider range of products on this page with strong Lovi fit levels across skin types, whereas Shu Uemura features only a single cleansing oil with lower fit ratings. Reviewers note that BYOMA products are mostly lightweight and help strengthen the skin barrier.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a broad range of 17 products with various Lovi fit levels across skin types, whereas Shu Uemura features just one cleansing oil on this page with lower fit ratings. Most products on the BYOMA page are fragrance-free, and reviewers note that its moisturizers help strengthen the skin barrier.

Which is more affordable, BYOMA or Shu Uemura?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and Shu Uemura cannot be made.

Which causes fewer breakouts, BYOMA or Shu Uemura?

Shu Uemura's cleansing oil receives a Low Lovi fit for acne-prone skin, whereas the products on this page from BYOMA generally achieve High or Superior fits for acne-prone skin.

Between BYOMA and Shu Uemura, which brand has been on the market longer and where were they founded?

Shu Uemura has been on the market much longer, having been founded in Japan in 1967, whereas BYOMA was founded in the United Kingdom in 2022.

How does the fragrance formulation compare between BYOMA and Shu Uemura products on the page?

Most of the products on this page from BYOMA contain no fragrance, while the Smoothing Body Serum has it. Every product on this page from Shu Uemura lists no fragrance in its ingredients.

Which brand offers a wider variety of product categories like cleansers, toners, serums, and moisturizers?

BYOMA offers a much wider variety of product categories on this page, featuring cleansers, toners, serums, and moisturizers, whereas Shu Uemura only includes a cleansing oil. Lovi rates several BYOMA cleansers and moisturizers as having Superior or High fit levels for various skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play