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Anua vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and BYOMA are distinct contemporary lines offering moisturizers, toners, serums, cleansers, and more. The Korean brand Anua is known for hyaluronic acid, heartleaf, and niacinamide, suiting dry and oily acne-prone skin best, while the British line BYOMA relies on tri-ceramide and squalane to nourish dry and dry sensitive skin. They differ primarily in their ingredient philosophies and regional origins, with the former utilizing hyaluronic acid and niacinamide to reduce wrinkles and hyperpigmentation, and the latter employing its proprietary barrier complex and squalane to enhance hydration and fight oxidative stress.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Anua and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs BYOMA products

People Say

AnuaBYOMA
  • Hydrating formulas and deep hydration Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight and fast-absorbing texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Non-stripping and gentle finish Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
  • Soothes redness and barrier support Often MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Affordable price point and value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Breakouts and acne complaints Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “broke me out — BYOMA Milky Oil Cleanser”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Pump functionality and packaging flaws Not notedOften Mentioned
    • “Opening is huge — BYOMA Brightening Toner”
  • Eye and general skin irritation Sometimes NotedSometimes Noted
    • “Caused breakouts — BYOMA Moisturizing Gel-Cream”
    • “burning sensation — BYOMA Hydrating Milky Toner”
    • “triggered my acne — BYOMA Balancing Face Mist”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

Anua vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Anua vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

Anua vs BYOMA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or BYOMA: which is better?

Both brands are great choices, but BYOMA has a Superior Lovi fit for dry skin, dry sensitive skin, sensitive skin, and mature skin, while Anua has a High fit across all skin types. BYOMA tends to do better for non-stripping finishes, soothing redness, barrier support, and affordability, whereas Anua is noted for improving skin texture and smoothness.

What is the difference between Anua and BYOMA?

Anua and BYOMA are both skincare brands that feature gentle, fragrance-free options on this page, but they cater best to different skin routines. Lovi finds that BYOMA achieves a Superior routine fit for dry skin, dry sensitive skin, sensitive skin, and mature skin, whereas Anua reaches a High fit for those same skin types. Reviewers indicate that BYOMA performs better for non-stripping finishes, barrier support, and affordability, while Anua excels in improving skin texture and smoothness.

Anua or BYOMA for dry skin?

For dry skin, BYOMA offers a Superior Lovi fit level across its routine, while Anua provides a High fit level. BYOMA is particularly noted by reviewers for its deeply hydrating and barrier-strengthening moisturizers.

Anua or BYOMA: which cleanser is better?

Both Anua and BYOMA feature well-received cleansers on the products on this page, but BYOMA stands out for a non-stripping and gentle finish. Anua focuses heavily on heartleaf-infused formulas that help cleanse while targeting pore control and soothing the skin.

Which is more affordable, Anua or BYOMA?

BYOMA does better for an affordable price point and value among the products on this page.

Between Anua and BYOMA, which brand is better for mature skin?

Between Anua and BYOMA, BYOMA is better for mature skin, achieving a Superior routine fit compared to Anua's High fit level on the products on this page.

Which skincare brand has better ratings for soothing redness and supporting the skin barrier?

BYOMA does better for soothing redness and supporting the skin barrier.

How do the founding years and countries of origin compare between Anua and BYOMA?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group.

Anua or BYOMA for oily skin?

Both Anua and BYOMA are a High fit for oily skin. Reviewers note that both brands offer lightweight and fast-absorbing textures for this skin type.

Anua or BYOMA: which moisturizer is better?

BYOMA fits dry skin better with a Superior routine rating for the products on this page, whereas Anua is rated High for dry skin. BYOMA also does better for barrier support and soothing redness.

Anua or BYOMA for sensitive skin?

Both brands are great for sensitive skin, but Lovi rates BYOMA as Superior and Anua as High. Reviewers note that BYOMA does better for a non-stripping, gentle finish and soothing redness with barrier support.

Anua or BYOMA for acne-prone skin?

Both Anua and BYOMA are great options for acne-prone skin, as the products on this page achieve a High fit level for this skin type. Anua helps improve skin texture and smoothness, while BYOMA is recognized for providing gentle and non-stripping hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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