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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines originating from different eras and traditions. The British brand is known for its nourishing moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. The first brand suits dry skin and dry sensitive skin best, whereas the second brand suits all skin types best, owing to its gentle and effective nature. They differ primarily in their core formulations and targeted approaches, with the British offerings focusing on barrier hydration and oxidative stress through specialized ingredients, and the heritage offerings maintaining overall skin comfort for everyone.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA offers a much wider range of products that achieve High to Superior Lovi fit levels across multiple skin types, whereas Shu Uemura features only a single cleansing oil with Average to Caution ratings.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a broad range of 17 products featuring key ingredients like ceramides and squalane, fitting dry, dry sensitive, and sensitive skin best with Superior to High Lovi fit levels. In contrast, Shu Uemura features only one cleansing oil on this page, which has Average to Caution Lovi fit levels across various skin types.

Which is more affordable, BYOMA or Shu Uemura?

The products on this page do not have pricing information available, so it is not possible to determine whether BYOMA or Shu Uemura is more affordable.

Which causes fewer breakouts, BYOMA or Shu Uemura?

Shu Uemura lists the cleansing oil on this page with a Low fit for acne-prone skin, whereas the products on this page for BYOMA generally show higher fit levels like High for acne-prone skin. Squalane, a key ingredient across BYOMA products, may induce inflammatory mediators in keratinocytes.

The Journal of Investigative Dermatology, 2006

How do the founding years and countries of origin compare between BYOMA and Shu Uemura?

BYOMA was founded in 2022 in the United Kingdom, whereas Shu Uemura was founded in 1967 in Japan.

Which brand offers more products without fragrance, BYOMA or Shu Uemura?

BYOMA offers more products without fragrance on this page, with 16 out of 17 products listing no fragrance compared to Shu Uemura's single fragrance-free product. Reviewers note that BYOMA's gentle formulas are frequently fragrance-free, making them suitable for sensitive skin.

What are the parent companies of BYOMA and Shu Uemura, and when were they acquired?

BYOMA is owned by Bansk Group since 2025, and Shu Uemura has been owned by L'Oréal S.A. since 2003.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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