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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines founded in Britain and Japan, respectively. The British brand is widely loved for its thoughtful range of moisturizers, toners, cleansers, serums, and more, all formulated with a signature tri-ceramide complex and squalane, while the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. The first suits dry skin and oily skin best, delivering targeted moisture and balance where it is needed most, whereas the second suits all skin types best, owing to its gentle and effective nature. They differ primarily in their core ingredient profiles and targeted barrier support versus universal cleansing benefits.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA offers a much wider range of products that Lovi rates as Superior or High for most skin types, whereas Shu Uemura features only a single cleansing oil with lower fit levels. Reviewers often mention that BYOMA formulas help strengthen the skin barrier with ingredients like ceramides.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a wide range of skincare products that Lovi rates as High to Superior for dry skin, whereas Shu Uemura features a single cleansing oil on this page with lower fit levels. Reviewers note that BYOMA products generally focus on barrier-strengthening moisturizers and gentle cleansers.

Which is more affordable, BYOMA or Shu Uemura?

The provided page facts and studies do not contain pricing or affordability information for either BYOMA or Shu Uemura, so a comparison cannot be made.

Which causes fewer breakouts, BYOMA or Shu Uemura?

Shu Uemura lists low or caution fit levels for acne-prone skin on this page, whereas BYOMA products on this page often reach High or Superior fits for acne-prone skin. However, Lovi notes that breakouts and acne are sometimes mentioned by reviewers for BYOMA, and squalane, a key ingredient in BYOMA products, may have a possible role in acne vulgaris.

The Journal of Investigative Dermatology, 2006

When and where were BYOMA and Shu Uemura founded, and who owns them now?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.

How do the fragrance-free product offerings compare between BYOMA and Shu Uemura?

BYOMA offers 16 fragrance-free products on this page, whereas Shu Uemura features only one, a cleansing oil. For dry skin, Lovi rates BYOMA's fragrance-free Moisturizing Rich Cream as Superior and its cleansing oil as High, while Lovi rates Shu Uemura's fragrance-free cleansing oil as Average.

Which brand has more products listed on the page for dry skin?

BYOMA has more products listed on the page for dry skin, featuring multiple items with a Superior fit level such as the Moisturizing Rich Cream and Hydrating Recovery Oil. In comparison, Shu Uemura has only one cleansing oil listed with an Average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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