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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines originating from different eras and regions. The British brand is known for its nourishing moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, which best suit dry and sensitive skin. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best. They differ primarily in their core ingredients and target complexions, offering specialized options for various skincare needs.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

loreal-finance.compitchbook.comen.wikipedia.orgsec.gov

This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA offers a much broader range of products with higher Lovi fit levels across multiple skin types compared to Shu Uemura, which only features a single cleansing oil on this page. Reviewers frequently highlight BYOMA for barrier-strengthening, lightweight, and instantly hydrating moisturizers.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a wide range of skincare products that Lovi rates mostly as High or Superior for dry, sensitive, and oily skin types, whereas Shu Uemura features only a single cleansing oil on this page with lower fit levels ranging from Average to Caution.

Which is more affordable, BYOMA or Shu Uemura?

The products on this page from BYOMA and Shu Uemura do not have pricing information available, so affordability cannot be compared here.

Which causes fewer breakouts, BYOMA or Shu Uemura?

BYOMA products on this page have High fits for acne-prone skin, whereas Shu Uemura cleansing oil has a Low fit for acne-prone skin. However, Squalane in BYOMA products may be peroxidated, which can induce inflammatory mediators in keratinocytes.

The Journal of Investigative Dermatology, 2006

When were BYOMA and Shu Uemura founded and which companies own them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.

How does the Lovi fit level for dry skin compare between BYOMA's Hydrating Serum and Shu Uemura's cleansing oil?

For dry skin, Lovi rates BYOMA's Hydrating Serum as having a Superior fit level. In comparison, Lovi rates Shu Uemura's cleansing oil as having an Average fit level for dry skin.

What are the key ingredients featured across BYOMA products?

The key ingredients featured across the BYOMA products on this page are Ceramide, Tri-ceramide complex, Squalane, and Glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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