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BYOMA vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Shu Uemura are distinct skincare lines, with the British brand established in 2022 and the Japanese counterpart founded in 1967. BYOMA is widely celebrated for its thoughtfully formulated moisturizers, toners, cleansers, serums, and more, which thoughtfully incorporate tri-ceramide and squalane, while Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas. The former suits mature skin and skin with dark spots best, whereas the latter suits all skin types best, owing to their gentle and effective nature. They differ primarily because the British brand focuses on targeted care rooted in active ingredients like tri-ceramide and squalane, while both offer reliable options for particular concerns such as acne-prone skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular BYOMA and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Shu Uemura products

Questions and answers

BYOMA or Shu Uemura: which is better?

BYOMA offers a much wider range of products on this page with higher Lovi fit levels across skin types, whereas Shu Uemura features only a single cleansing oil with average to low fits.

What is the difference between BYOMA and Shu Uemura?

BYOMA offers a wide range of products with high or superior Lovi fit levels across many skin types, whereas Shu Uemura features only a single cleansing oil with average to caution fit levels. BYOMA's formulations frequently feature key ingredients like ceramides, while Shu Uemura products on this page list no fragrance.

Which is more affordable, BYOMA or Shu Uemura?

Neither BYOMA nor Shu Uemura can be evaluated for affordability because pricing data is not included in the page facts.

Which causes fewer breakouts, BYOMA or Shu Uemura?

BYOMA is a better choice for skin prone to breakouts, as the products on this page feature a high Lovi fit level for acne-prone skin, whereas Shu Uemura cleansing oil receives a low fit level for acne-prone skin. Reviewers sometimes note breakouts and acne with BYOMA, but its formulas emphasize barrier-strengthening ingredients like ceramides and squalane.

How do the founding years and corporate ownerships of BYOMA and Shu Uemura compare?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group since 2025, while Shu Uemura was founded in 1967 in Japan and has been owned by L'Oréal S.A. since 2003.

Which brand has more products that are fragrance-free, BYOMA or Shu Uemura?

BYOMA has more fragrance-free products on this page, with 16 out of 17 listing no fragrance, whereas Shu Uemura features only one product.

What are the main skin types that BYOMA fits best according to its brand-focused routines?

According to its brand-focused routines, the products on this page for BYOMA fit mature skin, skin with dark spots, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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