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The Ordinary vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Beauty of Joseon are prominent skincare brands founded in 2016 that offer diverse serums, moisturizers, and more built around ingredients like hyaluronic acid, glycerin, and niacinamide. The Canadian brand is known for targeted formulas with squalane, serving dry skin and dry sensitive skin best, while the Korean brand is loved for gentle daily care featuring star ingredients like rice and ginseng. Both suit dry skin and sensitive skin, yet they differ in their specific treatments, such as The Ordinary using lactic acid for mature skin and Beauty of Joseon using centella for dark spots.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular The Ordinary and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Beauty of Joseon products

People Say

The OrdinaryBeauty of Joseon
  • Texture and Smoothness Often MentionedOften Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Gentle Formula Sometimes NotedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
  • Value and Pricing Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Lightweight and Non-Greasy Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
  • Acne and Blemish Control Often MentionedSometimes Noted
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Texture Issues and Pilling Often MentionedRarely Noted
    • “hard to scoop in winter — Beauty of Joseon Radiance Cleansing Balm”
    • “feels slimy — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Unpleasant Scent Rarely NotedOften Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
  • Breakouts and Purging Sometimes NotedSometimes Noted
    • “broke me out in cysts — The Ordinary Niacinamide 10% + Zinc 1%”
    • “broke me out in cysts — The Ordinary Hyaluronic Acid 2% + B5”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”

The Ordinary vs Beauty of Joseon routines for dry skin

See multi-brand routine · 98% fit

The Ordinary vs Beauty of Joseon routines for oily skin

See multi-brand routine · 96% fit

The Ordinary vs Beauty of Joseon routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The Ordinary or Beauty of Joseon: which is better?

Both The Ordinary and Beauty of Joseon are great brands, with The Ordinary offering better value and pricing while Beauty of Joseon provides better hydration and moisture. Lovi finds that The Ordinary has a Superior routine fit for dry skin, dry sensitive skin, combination skin, oily skin, sensitive skin, mature skin, and skin with dark spots, whereas Beauty of Joseon has a High routine fit for those skin types.

What is the difference between The Ordinary and Beauty of Joseon?

The Ordinary offers budget-friendly skincare with strong acne-clearing benefits, whereas Beauty of Joseon excels in providing deep hydration and gentle formulas for a radiant glow. Lovi rates the routine fit for mature skin as Superior for The Ordinary and Average for Beauty of Joseon.

The Ordinary or Beauty of Joseon for dry skin?

For dry skin, The Ordinary has a Superior routine fit on this page, while Beauty of Joseon has a High routine fit. The products on this page from The Ordinary help provide deep moisture with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

The Ordinary or Beauty of Joseon: which cleanser is better?

Both The Ordinary and Beauty of Joseon offer cleansers that fit oily skin and dry sensitive skin at a high level. The Ordinary provides great value, while Beauty of Joseon is noted for gentle formulas that help prevent irritation.

Which is more affordable, The Ordinary or Beauty of Joseon?

The Ordinary is more affordable, as the products on this page offer better value and pricing.

Which brand has better texture and smoothness according to reviewers?

Reviewers note that both brands are equal when it comes to texture and smoothness.

The Ordinary or Beauty of Joseon for oily skin?

For oily skin, Lovi finds that The Ordinary has a Superior routine fit compared to Beauty of Joseon's High fit.

The Ordinary or Beauty of Joseon: which moisturizer is better?

When comparing moisturizers on this page, The Ordinary offers superior routine fit for dry skin, whereas Beauty of Joseon delivers deep hydration and moisture with a high fit for dry skin. Both brands feature fragrance-free formulas, and topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

The Ordinary or Beauty of Joseon for sensitive skin?

For sensitive skin, both brands work well, but Lovi rates The Ordinary as Superior and Beauty of Joseon as High. Reviewers note that both brands offer gentle and non-irritating formulas across the products on this page.

The Ordinary or Beauty of Joseon for acne-prone skin?

Both The Ordinary and Beauty of Joseon are a High fit for acne-prone skin on the products on this page. Reviewers report that The Ordinary helps with acne-clearing serums, while Beauty of Joseon may cause breakouts and acne.

The Ordinary or Beauty of Joseon for skin with dark spots?

Both The Ordinary and Beauty of Joseon offer effective options for skin with dark spots, but The Ordinary is rated Superior overall for this concern compared to Beauty of Joseon's High fit level. Niacinamide, featured in products from both brands, helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

The Ordinary or Beauty of Joseon for mature skin?

The Ordinary offers a superior routine fit for mature skin compared to Beauty of Joseon, which is rated average. Both brands feature products containing retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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