Beauty of Joseon vs Neutrogena
Beauty of Joseon and Neutrogena are well-regarded skincare brands that offer thoughtfully formulated moisturizers, sunscreens, and more. Beauty of Joseon is loved for its nourishing serums and masks featuring niacinamide, glycerin, and hyaluronic acid, while Neutrogena is widely known for its reliable cleansers and toners enriched with glycerin, hyaluronic acid, and dimethicone. Both brands suit dry skin and sensitive skin best, offering gentle yet effective daily care. They differ primarily in their cultural roots and specific targeted treatments, as the Korean brand utilizes traditional Hanbang ingredients for concerns like dark spots and acne, whereas the American brand relies on dermatologist-backed formulations for daily moisture and protection.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com
This page compares some of the most popular Beauty of Joseon and Neutrogena products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Neutrogena products
People Say
Gentle and fragrance-free formulas Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
- “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
Unique or pleasant texture Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
Deep hydration and moisturization Often MentionedMostly Mentioned
- “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
- “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
- “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Softening and smoothing skin Sometimes NotedOften Mentioned
- “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “I can see a difference in my forehead wrinkles. — Neutrogena Retinol Regenerating Cream”
- “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
No white cast and good under makeup Rarely NotedSometimes Noted
- “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
- “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
- “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
- “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
Effective makeup removal Sometimes NotedRarely Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
Scent issues and fragrance dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
- “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
Breakouts and skin irritation Often MentionedSometimes Noted
- “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
- “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “The original scented version is packed with this heavy floral perfume. — Neutrogena Retinol Regenerating Cream”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Packaging and value issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
Beauty of Joseon vs Neutrogena routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.30
-
Hydrating Toner
Ginseng Essence Water
Morning
€12.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€16.19
-
SPF
Relief Sun: Rice + Probiotics
Morning
€13.20
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€17.98
-
Serum or Treatment
Glow Serum
Evening · Once a week
€17.70
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
€7.45
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
€10.11
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
€18.68
-
SPF
Clear Face Liquid Lotion Sunscreen
Morning
€23.70
-
Pre-Cleanser
HYDRO BOOST WATER CREAM
Evening · Once a week
€8.65
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€14.94
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Beauty of Joseon vs Neutrogena routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.30
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€12.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€16.19
-
SPF
Relief Sun: Rice + Probiotics
Morning
€13.20
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
€17.98
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.50
-
Serum or Treatment
Glow Serum
Evening · Once a week
€17.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€13.56
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
€10.11
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Hydro Boost+ Niacinamide Serum
Morning · Evening · Once a week
€12.59
-
SPF
Clear Face Liquid Lotion Sunscreen
Morning
€23.70
-
Pre-Cleanser
HYDRO BOOST WATER CREAM
Evening · Once a week
€8.65
-
Cleansing Toner
Blackhead Eliminating Cleansing Toner
Evening
€9.99
-
Serum or Treatment
The Ordinary Niacinamide 10% + Zinc 1%
Evening · Once a week
€8.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Clear Pore Cleanser/Mask
Once a week
€10.46
Beauty of Joseon vs Neutrogena routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
€9.30
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
€12.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
€16.19
-
SPF
Relief Sun: Rice + Probiotics
Morning
€13.20
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
€14.99
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
€13.50
-
Serum or Treatment
Glow Serum
Evening · Once a week
€17.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
€13.56
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
€10.11
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
€18.68
-
SPF
Ultra Sheer Dry-Touch Sunscreen
Morning
€24.99
-
Pre-Cleanser
HYDRO BOOST WATER CREAM
Evening · Once a week
€8.65
-
Cleansing Toner
Blackhead Eliminating Cleansing Toner
Evening
€9.99
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€14.94
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Clear Pore Cleanser/Mask
Once a week
€10.46
Questions and answers
Beauty of Joseon or Neutrogena: which is better?
Both brands are great choices since Beauty of Joseon and Neutrogena offer an equal routine fit for almost every skin type. Beauty of Joseon is particularly praised on this page for effective makeup removal and unique textures, whereas Neutrogena stands out for deep hydration, softening the skin, and leaving no white cast.
What is the difference between Beauty of Joseon and Neutrogena?
Neutrogena and Beauty of Joseon both offer products well-suited for most skin types, but Neutrogena has an advantage for mature skin with a High routine fit compared to Beauty of Joseon's Average level. Additionally, Neutrogena products on this page frequently feature ingredients like retinol and salicylic acid, whereas Beauty of Joseon relies on traditional Korean ingredients such as ginseng and green tea.
Beauty of Joseon or Neutrogena for dry skin?
Both Beauty of Joseon and Neutrogena offer a high routine fit for dry skin. The products on this page for both brands feature hyaluronic acid and glycerin to help provide deep hydration and moisturization.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Beauty of Joseon or Neutrogena: which cleanser is better?
Both brands offer solid cleansing options, with Beauty of Joseon performing well in makeup removal while Neutrogena provides great daily and acne-focused cleansers.
Which is more affordable, Beauty of Joseon or Neutrogena?
The page does not provide pricing information or compare the affordability of Beauty of Joseon and Neutrogena.
Which brand has more fragrance issues, Beauty of Joseon or Neutrogena?
Both Beauty of Joseon and Neutrogena have equal scent issues according to the review themes on this page. Every Beauty of Joseon product on the page lists no fragrance, while Neutrogena has 35 out of 39 products listing no fragrance.
Beauty of Joseon or Neutrogena for oily skin?
Both Beauty of Joseon and Neutrogena offer a High routine fit for oily skin. Reviewers often mention that both brands provide lightweight, fast-absorbing options.
Beauty of Joseon or Neutrogena: which moisturizer is better?
Both Beauty of Joseon and Neutrogena offer moisturizers with a high fit level for dry skin. Neutrogena tends to be better for deep hydration, whereas Beauty of Joseon is noted for its unique textures and fragrance-free formulas.
Beauty of Joseon or Neutrogena for sensitive skin?
Both Beauty of Joseon and Neutrogena offer products that provide a High fit for sensitive skin on the page. Reviewers note that both brands provide gentle and fragrance-free formulas, and every product on the Beauty of Joseon page lists no fragrance in its ingredients.
Beauty of Joseon or Neutrogena: which sunscreen is better?
Both Beauty of Joseon and Neutrogena offer highly rated sunscreens on this page. Beauty of Joseon sunscreen fits dry, sensitive, and dark spot-prone skin with a High Lovi level, while Neutrogena sunscreens like Sport Face and Clear Face Liquid Lotion also reach Superior and High fit levels across various skin types.
Beauty of Joseon or Neutrogena for acne-prone skin?
Both Beauty of Joseon and Neutrogena have a High routine fit for acne-prone skin on the products on this page. Reviewers note that while Beauty of Joseon offers gentle, non-irritating formulas, it is also sometimes associated with breakouts and acne, whereas Neutrogena features acne-safe and gentle moisturizers.
Beauty of Joseon or Neutrogena for mature skin?
Neutrogena is a better fit for mature skin, achieving a High Lovi fit level compared to Beauty of Joseon's Average fit. Neutrogena offers several anti-aging moisturizers with retinol and hyaluronic acid that help smooth the skin.
The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022
Beauty of Joseon or Neutrogena for skin with dark spots?
Both Beauty of Joseon and Neutrogena have a High routine fit for skin with dark spots. Niacinamide, featured across the products on this page, helps reduce cutaneous pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Final report on the safety assessment of Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
Evaluation of moisturizing and irritation potential of sacha inchi oil
Solid lipid nanoparticles bearing oxybenzone: in-vitro and in-vivo evaluation
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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