Anua vs Avène
Anua and Avène are skincare brands that offer moisturizers, cleansers, serums, and toners. The South Korean brand features heartleaf, hyaluronic acid, and niacinamide, suiting dry and oily acne-prone skin. Meanwhile, the French brand relies on glycerin, serving oily acne-prone and combination skin best. While the former highlights targeted blemish serums and soothing toners, the latter is loved for its gentle recovery balms and protective sunscreens.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Anua and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Avène products
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Heartleaf Pore Control Cleansing Oil
€22.76
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Heartleaf 77% Soothing Toner
€22.97
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Niacinamide 10% + TXA 4% Serum
€24.00
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PDRN Hyaluronic Acid Capsule 100 Serum
€23.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
€15.49
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Rice 70 Glow Milky Toner
€22.49
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PEACH 70% NIACINAMIDE SERUM
€23.67
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Heartleaf 77% Clear Pad
€25.04
People Say
Hydrating & Moisturizing Formulas Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “leaves skin glowing — Anua Heartleaf 77% Clear Pad”
- “Restores moisture barrier — Avène Cold Cream”
Gentle & Non-Irritating Sometimes NotedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Lightweight & Fast-Absorbing Texture Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Soothes Redness & Inflammation Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
Improves Skin Texture & Smoothness Often MentionedSometimes Noted
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
Brightens Skin & Fades Dark Spots Often MentionedRarely Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Causes Breakouts & Clogging Often MentionedSometimes Noted
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
- “Broke me out initially — Avène Cleanance Cleansing Gel”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
- “Leaves a greasy film — Avène Cold Cream”
- “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “too shiny — Avène Hydrance+”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
Fragrance & Scent Issues Rarely NotedSometimes Noted
- “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
- “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
- “The fragrance is very present. — Avène Milk Cleanser”
Anua vs Avène routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
€15.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
€22.49
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€34.51
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
€17.00
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€22.76
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Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
€23.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
€1.90
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
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Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
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Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€28.50
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SPF
Ultra Fluid
Morning
€17.50
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
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Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Anua vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
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Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
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Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€18.56
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SPF
Cleanance
Morning · Evening · Once a week
€19.73
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Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
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Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€15.49
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
€18.32
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€34.51
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
€17.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€22.76
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€25.16
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€24.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
Anua vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€19.73
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
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Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€32.90
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SPF
Cleanance
Morning
€19.73
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€15.49
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
€22.49
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
€18.32
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€17.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€22.76
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€25.16
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€24.00
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Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
Questions and answers
Anua or Avène: which is better?
Both Anua and Avène offer products on this page with High routine fit levels across most skin types, but Anua stands out for providing a fragrance-free selection across all its items. Anua is often noted for lightweight hydration and brightening serums, while Avène is frequently praised for soothing irritation and gentle deep-cleaning cleansers.
What is the difference between Anua and Avène?
Anua products on this page stand out for hydrating formulas and brightening serums, while Avène focuses on gentle and non-stripping sunscreens as well as soothing irritation. Niacinamide helps reduce cutaneous pigmentation and controls skin aging.
Anua or Avène for dry skin?
Anua and Avène both have a High routine fit for dry skin, with Anua offering products like the Rice 70 Glow Milky Toner which is rated Superior for dry skin. Avène also provides options such as the Eau Thermale Thermal Spring Water, which has a Superior fit level for dry skin.
Anua or Avène: which cleanser is better?
Anua offers cleansers on this page that are generally well-suited for a variety of skin types with High fit levels, whereas Avène cleansers range from High to Warning for sensitive and dry skin types. Anua products on this page list no fragrance, helping to avoid scent-related issues.
Which is more affordable, Anua or Avène?
Neither Anua nor Avène is stated as more affordable on this page, as pricing information is not provided for either brand.
How do the foundation years and countries of origin compare between Anua and Avène?
Anua was founded in 2019 in South Korea, whereas Avène was established earlier in 1990 in France.
Which brand has more fragrance-free products, Anua or Avène?
Anua has more fragrance-free products, as every product on the Anua page lists no fragrance in its ingredients, while only 7 of the 15 Avène products on the page are fragrance-free.
What are the best-fit skin types according to each brand's focused routines?
Anua fits best with dry skin, oily acne-prone skin, and oily skin, while Avène fits best with oily acne-prone skin, combination skin, and acne-prone skin.
Anua or Avène for oily skin?
Both Anua and Avène offer a High routine fit for oily skin. Anua features lightweight and fast-absorbing toners along with brightening serums, while Avène provides gentle deep-cleansing options and effective oil control.
Anua or Avène: which moisturizer is better?
Anua offers moisturizers with a High fit for dry skin, while Avène features options like Tolerance Control Soothing Skin Recovery Balm with a Superior fit for dry skin.
Anua or Avène for sensitive skin?
Anua and Avène both achieve a High routine fit for sensitive skin on the products on this page. Anua helps with hydration and soothing using key ingredients like hyaluronic acid and centella asiatica, while Avène is frequently noted for soothing irritation.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Avène: which sunscreen is better?
Both Anua and Avène offer sunscreens on this page that fit oily, combination, and acne-prone skin at a High level. Anua features a fragrance-free option, while Avène includes sunscreens with added fragrance.
Anua or Avène for acne-prone skin?
Both Anua and Avène achieve a High Lovi routine fit for acne-prone skin, though their product selections differ in key ingredients like heartleaf and thermal water.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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