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Neutrogena vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Shiseido are renowned skincare brands, with the American brand founded in 1930 and the Japanese counterpart in 1872. The former is widely loved for its moisturizers, sunscreens, cleansers, and toners enriched with glycerin, hyaluronic acid, and dimethicone, while the latter is adored for nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations. Neutrogena suits sensitive skin and dry skin best, whereas Shiseido suits mature skin and sensitive skin best. They differ in their specific targeted solutions and proprietary ingredient combinations, though both provide dedicated care for delicate moisture barriers.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Neutrogena and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Shiseido products

People Say

NeutrogenaShiseido
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
  • Gentle and Sensitive Skin Often MentionedRarely Noted
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “calms my acne prone skin — Neutrogena Ultra Gentle Daily Cleanser”
    • “no stinging or burning — Neutrogena Oil-Free Eye Makeup Remover”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Dark Spot Fading and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Spots have definitely lightened — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Scent and Fragrance-Free Features Sometimes NotedSometimes Noted
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive skin — Neutrogena HYDRO BOOST WATER CREAM”
    • “Love that it's fragrance-free — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • Anti-Aging and Skin Texture Sometimes NotedSometimes Noted
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Price and Value Sometimes NotedMostly Mentioned
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
    • “Runs out quickly — Neutrogena HYDRO BOOST WATER CREAM”
    • “pump stopped working — Neutrogena COLLAGEN BANK Moisturizer”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Sometimes NotedOften Mentioned
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “smells like sunscreen — Neutrogena COLLAGEN BANK Moisturizer”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Skin Irritation and Reactions Sometimes NotedSometimes Noted
    • “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
    • “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

Neutrogena vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Neutrogena vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Neutrogena vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Neutrogena or Shiseido: which is better?

Neutrogena is generally better for shoppers seeking fragrance-free options and value, while Shiseido leads in hydration and anti-aging performance. Lovi rates the routine fit for both brands as High across all skin types on this page.

What is the difference between Neutrogena and Shiseido?

Neutrogena is much better for fragrance-free options and value, as 35 of its 39 products on this page list no fragrance, whereas Shiseido has a higher price point and mostly scented items. On the other hand, Shiseido stands out for deep hydration and dark spot fading, though both brands offer high routine fits for most skin types.

Neutrogena or Shiseido for dry skin?

Neutrogena has a High routine fit for dry skin, whereas Shiseido has an Average fit. Neutrogena is better for dry skin and sensitive skin because 35 of the 39 products on this page list no fragrance, helping to avoid irritation.

Neutrogena or Shiseido: which cleanser is better?

Neutrogena is better for sensitive and fragrance-sensitive users since its cleansers on this page are more often fragrance-free and excel with sensitive skin, whereas Shiseido features deep-cleansing foams that may carry strong fragrances. Lovi rates Neutrogena cleanser fit as Superior for sensitive skin, while Shiseido cleanser fit is Average.

Which is more affordable, Neutrogena or Shiseido?

Neutrogena is more affordable than Shiseido, as price and value is an area where Neutrogena does better.

Neutrogena or Shiseido: which brand has more fragrance-free products?

Neutrogena has more fragrance-free products on this page, with 35 out of 39 products listing no fragrance compared to only 5 out of 20 for Shiseido.

Neutrogena or Shiseido: which is better for dark spot fading and brightening?

Shiseido is better for dark spot fading and brightening than Neutrogena. The products on this page for Shiseido feature deep-cleansing and efficient cleansers and luxurious textures that help improve radiance.

Neutrogena or Shiseido: which brand is better for anti-aging and skin texture?

Shiseido is better for anti-aging and skin texture because the products on this page outperform Neutrogena in that area. Shiseido features ingredients like retinol and hyaluronic acid which help improve skin quality and signs of aging.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

Neutrogena or Shiseido for oily skin?

Both Neutrogena and Shiseido offer products on this page with a High routine fit level for oily skin. Reviewers note that Neutrogena is better for fragrance-free features, while Shiseido provides deep hydration.

Neutrogena or Shiseido: which moisturizer is better?

Neutrogena is better for budget-friendly hydration, while Shiseido offers more luxurious textures and advanced anti-aging moisturizers. Shiseido performs better for hydration and moisture overall among the products on this page.

Neutrogena or Shiseido for sensitive skin?

Neutrogena is better for sensitive skin, offering a High routine fit on this page, while Shiseido also reaches a High fit. Neutrogena is frequently noted for being fragrance-free, as 35 of 39 products on this page list no fragrance, whereas 15 of 20 Shiseido products contain fragrance.

Neutrogena or Shiseido: which sunscreen is better?

Neutrogena is better for fragrance-free preferences, as 35 of its 39 products on this page list no fragrance compared to only 5 of 20 for Shiseido. Both brands offer sunscreens with Superior fit levels for sensitive and combination skin types.

Neutrogena or Shiseido for acne-prone skin?

Both Neutrogena and Shiseido offer a High routine fit for acne-prone skin on the products on this page. Neutrogena may be a better choice for shoppers prioritizing fragrance-free options, as 35 of its 39 products on this page list no fragrance compared to only 5 of Shiseido's 20 products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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