Some By Mi vs Shiseido
Some By Mi and Shiseido are prominent skincare brands originating from Korea and Japan, respectively. The Korean brand, founded in 2016, specializes in serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, fitting dry sensitive skin and dry skin best. Meanwhile, the Japanese brand, founded in 1872, offers thoughtful moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like glycerin to suit sensitive skin and mature skin best. While both provide targeted daily care through meticulous formulations, they differ in their foundational approaches and heritage.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Some By Mi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs Shiseido products
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AHA-BHA-PHA 30 Days Miracle Toner
€15.45
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Retinol Intense Reactivating Serum
€24.89
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
€16.10
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AHA BHA PHA 30 Days Miracle Serum
€32.70
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Retinol Intense Advanced Triple Action Eye Cream
€18.30
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Super Matcha Pore Clean Clay Mask
€16.90
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Beta Panthenol Repair Cream
€19.25
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Yuja Niacin Brightening Moisture Gel Cream
€17.90
People Say
Deep Hydration and Moisture Not notedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
Gentle Formula and Soothing Mostly MentionedSometimes Noted
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
- “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Skin Texture and Smoothing Mostly MentionedOften Mentioned
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Brightening and Radiance Often MentionedOften Mentioned
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
Lightweight and Fast Absorption Often MentionedOften Mentioned
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Scent Preferences Sometimes NotedSometimes Noted
- “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
- “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
Strong Scent and Fragrance Often MentionedOften Mentioned
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price and Value Rarely NotedMostly Mentioned
- “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Drying and Dehydration Often MentionedRarely Noted
- “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
- “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Some By Mi vs Shiseido routines for dry skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€14.90
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
€19.99
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€17.90
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SPF
V10 Hyal Air Fit Sunscreen
Morning
€12.59
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.10
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Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
€26.35
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Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
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Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
€39.64
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
€39.90
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€33.50
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SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.10
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€77.05
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Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
Some By Mi vs Shiseido routines for oily skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€14.90
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€17.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€12.59
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€15.45
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€32.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€16.90
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€35.50
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€39.90
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€33.50
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€34.30
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
€29.29
-
Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€77.05
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
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Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
Some By Mi vs Shiseido routines for combination skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
€14.90
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
€17.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
€12.59
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
€15.45
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
€32.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
€16.90
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
€35.50
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
€39.90
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
€33.50
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
€77.05
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
Questions and answers
Some By Mi or Shiseido: which is better?
Some By Mi is better for shoppers seeking gentle formulas, better value, and superior results for dry sensitive skin, while Shiseido excels primarily in deep hydration and luxury textures. The products on this page for Some By Mi feature key ingredients like niacinamide, which helps reduce cutaneous pigmentation, whereas Shiseido relies heavily on glycerin and hyaluronic acid.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
What is the difference between Some By Mi and Shiseido?
Some By Mi provides fragrance-free formulations with a focus on gentle, soothing care and skin smoothing, whereas Shiseido features luxurious textures with deep hydration that often include added fragrance. Lovi rates Some By Mi as having a Superior routine fit for dry sensitive skin, while Shiseido achieves a High fit for that skin type.
Some By Mi or Shiseido for dry skin?
Some By Mi is the better choice for dry skin, as the routine fit on Lovi is Superior compared to Shiseido at Average. The products on this page help provide deep hydration and moisture while maintaining a gentle formula.
Some By Mi or Shiseido: which cleanser is better?
Some By Mi is better for deep pore cleansing, as the products on this page feature gentle formulas with key ingredients like salicylic acid. Shiseido also offers efficient cleansers, but reviewers frequently note a high price point and strong fragrance compared to Some By Mi.
Which is more affordable, Some By Mi or Shiseido?
Some By Mi is more affordable than Shiseido, as Shiseido is frequently noted by reviewers for its high price point.
How do the founding years and countries of origin compare between Some By Mi and Shiseido?
Some By Mi was founded in South Korea in 2016, whereas Shiseido was established much earlier in Japan in 1872.
Which brand has more products that are entirely free of added fragrance?
Every single product on the Some By Mi page is free of added fragrance, whereas only 5 of the 20 products on the Shiseido page list no added fragrance.
How do the two brands differ in terms of their key active ingredients across products?
Some By Mi and Shiseido differ significantly in their primary active ingredients across their product lines. Some By Mi features niacinamide, centella asiatica, and salicylic acid, whereas Shiseido centers its formulations around glycerin and hyaluronic acid.
Some By Mi or Shiseido for oily skin?
Both Some By Mi and Shiseido fit oily skin at a High level on this page. Some By Mi relies on ingredients like niacinamide and salicylic acid, while Shiseido features glycerin and hyaluronic acid across the products on this page.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Some By Mi or Shiseido: which moisturizer is better?
Some By Mi is better for moisturizers because the products on this page achieve a superior routine fit for dry skin, whereas Shiseido achieves only an average fit. Additionally, Niacinamide helps reduce skin pigmentation, and topical hyaluronic acid supports skin hydration and improves signs of aging.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Some By Mi or Shiseido for sensitive skin?
Some By Mi is better for sensitive skin, offering a Superior routine fit compared to Shiseido's High fit on this page. Every Some By Mi product on this page lists no fragrance in its ingredients, whereas many Shiseido products contain fragrance.
Some By Mi or Shiseido: which sunscreen is better?
Some By Mi provides better sunscreen options on this page, as the V10 Hyal Air Fit Sunscreen achieves a High Lovi fit for all listed skin types including dry, oily, and sensitive skin. In comparison, Shiseido sunscreens show lower fit levels or cautions for several skin types.
Some By Mi or Shiseido for acne-prone skin?
Some By Mi and Shiseido both fit acne-prone skin at a High level based on the products on this page. Some By Mi stands out for gentle formulations and smoothing textures, while Shiseido offers deep cleansing options.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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