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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are two distinct skincare lines known for thoughtfully formulated moisturizers, serums, toners, cleansers, and eye products. The American brand pairs nourishing glycerin and squalane to suit combination skin and dark spots, whereas the British brand relies on a signature tri-ceramide complex and squalane to balance dry and oily skin. While both incorporate squalane to fight oxidative stress, they differ in their primary approaches and targeted formulations, offering readers tailored ways to support their unique skin needs.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Kiehl's vs BYOMA routines for oily skin

See multi-brand routine · 97% fit

Kiehl's vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA is generally better on this page because it offers superior routine fits for most skin types, including dry, oily, and acne-prone skin. Reviewers also note that BYOMA does better on deep hydration, skin barrier support, and value.

What is the difference between Kiehl's and BYOMA?

BYOMA performs better for deep hydration and skin barrier support, while Kiehl's features a higher price point and focuses on mature skin and dark spots. BYOMA achieves superior routine fit for dry, oily, and acne-prone skin, whereas Kiehl's is often noted for higher price concerns.

Kiehl's or BYOMA for dry skin?

BYOMA is a better choice for dry skin because Lovi rates its routine fit as Superior, compared to High for Kiehl's. The products on this page help strengthen the skin barrier with ceramide-dominant lipids.

Kiehl's or BYOMA: which cleanser is better?

BYOMA is better for cleansers, as review themes show the brand excels at providing hydrating and non-stripping cleansers compared to Kiehl's.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable and offers better value, whereas reviewers often note a high price point for Kiehl's.

Which brand has better packaging and dispenser design, Kiehl's or BYOMA?

BYOMA does better for packaging and dispenser design among the products on this page, while Kiehl's is noted for packaging and dispenser design flaws.

Which brand is better for skin barrier support, Kiehl's or BYOMA?

BYOMA is better for skin barrier support, offering products on this page that focus on barrier-strengthening ingredients like a tri-ceramide complex. Reviewers frequently note that BYOMA excels in skin barrier support and improvement, whereas Kiehl's is noted by reviewers for having occasional issues with insufficient hydration.

Which brand offers more fragrance-free products, Kiehl's or BYOMA?

BYOMA offers a higher proportion of fragrance-free products on this page, with 16 out of 17 items containing no fragrance compared to Kiehl's 26 out of 28.

Kiehl's or BYOMA for oily skin?

For oily skin, BYOMA offers a superior routine fit compared to Kiehl's High fit. BYOMA helps provide deep hydration and skin barrier support with lightweight formulations, while Kiehl's products on this page also feature options like the Calendula Herbal-Extract Toner which is suited for oily skin.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA offers better moisturizers for dry skin with a Superior Lovi fit, compared to Kiehl's which has a High fit level for dry skin routines. BYOMA formulas focus heavily on strengthening the skin barrier with ceramides, while the products on this page for both brands provide deep hydration.

Kiehl's or BYOMA for sensitive skin?

For sensitive skin, both Kiehl's and BYOMA achieve a High Lovi fit level on this page. Reviewers note that BYOMA does better for being gentle and sensitive skin friendly.

Kiehl's or BYOMA for acne-prone skin?

BYOMA is a better choice for acne-prone skin, as Lovi rates its routine as Superior compared to an Average fit for Kiehl's.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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