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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are distinct skincare brands that offer thoughtful arrays of moisturizers, serums, toners, and cleansers, though they differ in their heritage and targeted benefits. Kiehl's relies on glycerin and squalane to suit dry skin and dark spots best, whereas the British brand utilizes a tri-ceramide complex and squalane to suit sensitive skin best. Both brands approach specific concerns with precision, leaving users to choose between the heritage-rich formulations of the American line and the barrier-focused innovations of the newer collection.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

Buy BYOMA routine · AED 605.66 · 91% fitBuy Kiehl's routine · AED 1,652.44 · 84% fitSee multi-brand routine · 96% fit

Kiehl's vs BYOMA routines for oily skin

Buy BYOMA routine · AED 817.28 · 87% fitBuy Kiehl's routine · AED 1,609.62 · 80% fitSee multi-brand routine · 97% fit

Kiehl's vs BYOMA routines for combination skin

Buy BYOMA routine · AED 642.73 · 86% fitBuy Kiehl's routine · AED 1,639.74 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA performs better overall on this page, offering superior results for dry and sensitive skin as well as stronger barrier support. Kiehl's is a solid choice for targeting dark spots and mature skin, but reviewers note higher prices and occasional irritation.

What is the difference between Kiehl's and BYOMA?

BYOMA tends to perform better than Kiehl's for deep hydration and barrier support, earning a Superior routine fit for sensitive and dry sensitive skin. Reviewers often mention that BYOMA offers a more affordable price point and gentle, fragrance-free moisturizers, whereas Kiehl's faces more frequent concerns regarding a high price point and potential skin irritation.

Kiehl's or BYOMA for dry skin?

BYOMA is a better choice for dry skin, offering a superior routine fit compared to Kiehl's High fit level. The products on this page for BYOMA help provide deep hydration and skin barrier support.

Kiehl's or BYOMA: which cleanser is better?

BYOMA is a better choice for cleansers because the products on this page achieve superior or high fit levels for dry sensitive and sensitive skin types, whereas Kiehl's cleansers often receive lower fit ratings for sensitive skin. BYOMA cleansers help provide hydrating and non-stripping cleansing benefits that support the skin barrier, while minimizing irritation risks.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable and offers better value, whereas reviewers often note Kiehl's for its high price point. Lovi rates BYOMA as having an affordable price and great value.

Between Kiehl's and BYOMA, which brand performs better for skin barrier support and improvement?

BYOMA performs better for skin barrier support and improvement, offering products that help strengthen the skin barrier with ceramide-dominant formulations.

How do the fragrance options compare between Kiehl's and BYOMA across their product lines?

Both brands offer largely fragrance-free options across the products on this page. Kiehl's includes fragrance in 2 of 28 products, while BYOMA includes it in only 1 of 17 products.

Which brand has more packaging and dispenser design flaws according to reviewers, Kiehl's or BYOMA?

According to reviewers, BYOMA has more packaging and dispenser design flaws.

Kiehl's or BYOMA for oily skin?

Both brands are a High fit for oily skin. Reviewers note that the products on this page for both brands offer lightweight, fast-absorbing textures.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA is better for moisturizers on this page because its routine fit for dry skin is Superior compared to Kiehl's High, and reviewers note that BYOMA offers deep hydration and skin barrier support with gentle, fragrance-free formulas.

Kiehl's or BYOMA for sensitive skin?

BYOMA is a better fit for sensitive skin, earning a Superior routine fit compared to Kiehl's High fit on this page. Reviewers frequently note that BYOMA offers gentle and fragrance-free moisturizers that help strengthen the skin barrier, and nearly all the products on this page list no fragrance.

Kiehl's or BYOMA for acne-prone skin?

BYOMA is a better fit for acne-prone skin, offering a High routine fit compared to Kiehl's Average level. BYOMA excels with gentle, skin barrier-supporting moisturizers, whereas reviewers frequently note that Kiehl's products can cause breakouts and skin irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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