COSRX vs Kiehl's
COSRX and Kiehl's are two respected skincare brands offering thoughtfully formulated serums, moisturizers, cleansers, masks, toners, and eye products. The Korean brand, founded in 2013 and owned by Amorepacific Group, uses hyaluronic acid, glycerin, and niacinamide to suit acne-prone skin and oily acne-prone skin best. Meanwhile, the American label, founded in 1851 and owned by L'Orâeal S.A., incorporates glycerin and squalane to suit skin with dark spots and combination skin best. They differ through their regional roots and distinct key ingredients that address specific blemishes, dark spots, and maturity.
COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.
koreajoongangdaily.combeautymatter.comprnewswire.com
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular COSRX and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular COSRX vs Kiehl's products
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Advanced Snail 96 Mucin Power Essence
€14.90
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Low pH Good Morning Gel Cleanser
€10.90
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The 6 Peptide Skin Booster Serum
€18.60
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BHA Blackhead Power Liquid
€17.70
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The Hyaluronic Acid 3 Serum
€20.76
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Advanced Snail 92 All in One Cream
€16.94
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AHA/BHA Clarifying Treatment Toner
€14.62
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The Retinol 0.1 Cream
€21.90
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Ultra Facial Cream
€45.45
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Creamy Eye Treatment with Avocado
€41.45
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Clearly Corrective™ Dark Spot Solution
€52.44
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Rare Earth Deep Pore Cleansing Masque
€20.70
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Retinol Skin-Renewing Daily Micro-Dose Serum
€47.44
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Midnight Recovery Concentrate
€64.40
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Better Screen UV Serum
€18.90
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Super Multi-Corrective Cream
€78.00
People Say
Glow and skin texture improvement Mostly MentionedMostly Mentioned
- “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
- “gives me that glass skin look — COSRX Advanced Snail 96 Mucin Power Essence”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
Lightweight and fast-absorbing Often MentionedMostly Mentioned
- “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
- “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
Gentle and non-stripping formula Often MentionedOften Mentioned
- “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
- “doesn't strip my skin — COSRX Low pH Good Morning Gel Cleanser”
- “no stinging — COSRX Advanced Snail Peptide Eye Cream”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Deep hydration and moisturization Sometimes NotedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
- “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
Effective acne and pore control Often MentionedSometimes Noted
- “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
- “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
- “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
High price and poor value Rarely NotedMostly Mentioned
- “expensive for me — COSRX The Hyaluronic Acid 3 Serum”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Allergic reactions and skin irritation Sometimes NotedSometimes Noted
- “stings really bad if it accidentally gets in the eyes — COSRX Salicylic Acid Daily Gentle Cleanser”
- “burns eyes when sweating — COSRX Ultra-Light Invisible Sunscreen”
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “stings my face and feels like burning — Kiehl's Super Multi-Corrective Cream”
Dryness or insufficient moisture Often MentionedRarely Noted
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
- “left my face tight — COSRX Low pH Good Morning Gel Cleanser”
No visible or slow results Sometimes NotedSometimes Noted
- “Takes a month to work — COSRX BHA Blackhead Power Liquid”
- “didn't do anything — COSRX AHA/BHA Clarifying Treatment Toner”
- “Did absolutely nothing — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “Takes months to see — Kiehl's Clearly Corrective™ Dark Spot Solution”
COSRX vs Kiehl's routines for dry skin
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Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
€17.99
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Hydrating Toner
Full Fit Propolis Synergy Toner
Morning
€18.45
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Moisturizer
Advanced Snail 96 Mucin Power Essence
Morning · Evening · Once a week
€14.90
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SPF
Aloe Soothing Sun Cream
Morning
€14.13
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
€23.00
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Serum or Treatment
Galactomyces 95 Tone Balancing Essence
Evening · Once a week
€24.00
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Nourishing Mask
Full Fit Propolis Honey Overnight Mask
Once a week
€23.12
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€30.36
-
Hydrating Toner
Ultra Facial Toner
Morning
€25.00
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
€72.00
-
SPF
Better Screen UV Serum
Morning
€18.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€33.50
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€59.80
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Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
COSRX vs Kiehl's routines for oily skin
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Cleanser
Salicylic Acid Daily Gentle Cleanser
Morning · Evening · Once a week
€13.80
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
€18.45
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
€17.47
-
SPF
Ultra-Light Invisible Sunscreen
Morning
€15.43
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
€23.00
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening
€14.62
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Serum or Treatment
Two In One Poreless Power Liquid
Evening · Once a week
€19.39
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€30.36
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€25.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€31.90
-
SPF
Ultra Facial Cream
Morning
€45.45
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€33.50
-
Cleansing Toner
Pixi Glow Tonic
Evening
€29.29
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
€52.44
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€20.70
COSRX vs Kiehl's routines for combination skin
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Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
€17.99
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
€18.45
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
€17.47
-
SPF
Aloe Soothing Sun Cream
Morning
€14.13
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
€23.00
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening
€14.62
-
Serum or Treatment
Two In One Poreless Power Liquid
Evening · Once a week
€19.39
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€30.36
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€25.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€31.90
-
SPF
Better Screen UV Serum
Morning
€18.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€33.50
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
€52.44
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€20.70
Questions and answers
COSRX or Kiehl's: which is better?
COSRX is better for oily and acne-prone skin, where Lovi rates its routines as Superior, whereas Kiehl's is better for deep hydration and moisturization. Both brands perform equally well for dry, combination, sensitive, mature, and dark spot-prone skin, with equal routine fits on this page.
What is the difference between COSRX and Kiehl's?
COSRX is better for acne-prone, sensitive, and oily skin with a Superior fit level, whereas Kiehl's fits best for skin with dark spots, combination skin, and mature skin. Both brands offer good hydration and texture improvement, but COSRX is often gentler and more effective for acne control, while Kiehl's is known for deep hydration and targeting dark spots.
COSRX or Kiehl's for dry skin?
Both COSRX and Kiehl's are a High fit for dry skin, though COSRX stands out with a wider selection of products featuring a Superior fit level for dry skin types.
COSRX or Kiehl's: which cleanser is better?
COSRX offers better cleansers for oily and acne-prone skin, with the products on this page achieving superior Lovi fit levels for those skin types compared to Kiehl's. Reviewers also note that COSRX provides a more gentle and non-stripping formula.
Which is more affordable, COSRX or Kiehl's?
When comparing affordability, Kiehl's faces criticism for a high price point, whereas COSRX is noted for high price and poor value.
COSRX or Kiehl's for oily skin?
For oily skin, COSRX has a Superior routine fit, whereas Kiehl's has a High fit. Reviewers note that COSRX does better for effective acne and pore control.
COSRX or Kiehl's: which moisturizer is better?
Both COSRX and Kiehl's offer effective moisturizers, but COSRX is a Superior fit for oily and acne-prone skin, while Kiehl's provides deep hydration that helps dry skin types. Hyaluronic acid helps improve skin moisture levels across both product lines.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
COSRX or Kiehl's for sensitive skin?
COSRX is the better choice for sensitive skin because Lovi rates its routine as Superior, while Kiehl's routine is High. The products on this page help provide deep hydration and gentle care without stripping the skin barrier.
COSRX or Kiehl's: which sunscreen is better?
Both COSRX and Kiehl's offer sunscreens on this page, but COSRX is better for acne-prone skin with a Superior Lovi fit level compared to Kiehl's High. Reviewers note that COSRX provides lightweight absorption and effective acne control, while Kiehl's sunscreens often come at a higher price point.
COSRX or Kiehl's for acne-prone skin?
COSRX is the better choice for acne-prone skin, as Lovi rates its routine as Superior compared to an Average fit for Kiehl's. The products on this page help provide effective acne control and gentle care.
COSRX or Kiehl's for mature skin?
Both COSRX and Kiehl's are a High fit for mature skin, offering products that target aging with ingredients like retinol and hyaluronic acid. Reviewers note that COSRX helps improve skin texture and provides deep hydration, while Kiehl's helps deliver deep hydration and a non-greasy feel.
The Journal of Investigative Dermatology, 2000Journal of Pharmacy & Pharmaceutical Sciences, 2015
COSRX or Kiehl's for skin with dark spots?
Both COSRX and Kiehl's are good for skin with dark spots, with Lovi fit levels of High for the products on this page. COSRX uses ingredients like Niacinamide to help reduce cutaneous pigmentation, while Kiehl's offers targeted solutions like the Clearly Corrective Dark Spot Solution.
COSRX or Kiehl's for dry sensitive skin?
For dry sensitive skin, both COSRX and Kiehl's fit at a High level. COSRX has a gentle and non-stripping formula that helps maintain skin comfort.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
In vitro and in vivo anti-allergic effects of Arctium lappa L
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Skin moisturization by hydrogenated polyisobutene--quantitative and visual evaluation
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Effects of an ultraviolet B radiation absorber on photocarcinogenesis in hairless albino mice
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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