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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are established skincare lines offering moisturizers, serums, toners, and cleansers. The American brand is cherished for formulations anchored by glycerin and squalane, suiting skin with dark spots and mature skin best. Meanwhile, the British brand is adored for products featuring a tri-ceramide complex and squalane, which suit dry skin and dry sensitive skin best. While both brands harness squalane to fight oxidative stress, they differ through Kiehl's focus on epidermal barrier function and dark spots, versus BYOMA's emphasis on barrier hydration and dry skin.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Kiehl's vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

Kiehl's vs BYOMA routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA is generally better than Kiehl's, offering Superior routine fit across all skin types on this page and outperforming Kiehl's in deep hydration, skin barrier support, and value. Ceramides help strengthen the skin barrier.

What is the difference between Kiehl's and BYOMA?

BYOMA generally offers a more affordable price point and better skin barrier support across the products on this page compared to Kiehl's. Lovi rates the routine fit for BYOMA as Superior across all skin types, whereas Kiehl's ranges from Average to High.

Kiehl's or BYOMA for dry skin?

BYOMA is a better fit for dry skin, offering Superior routine fit compared to Kiehl's High fit on this page. BYOMA provides deep hydration and moisturizers that help strengthen the skin barrier.

Kiehl's or BYOMA: which cleanser is better?

BYOMA is often preferred for cleansers because the products on this page achieve a Superior or High fit across almost all skin types and focus on gentle, barrier-supportive cleansing. Kiehl's also offers highly rated cleansers, particularly for oily skin, but review themes note more frequent concerns with dryness and high price points.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable than Kiehl's, as reviews often note high price points for Kiehl's and consider BYOMA to offer better value and affordable prices across the products on this page.

Which brand has better skin barrier support, Kiehl's or BYOMA?

BYOMA has better skin barrier support, as the products on this page frequently feature ceramide-dominant barrier repair lipids that help strengthen the skin.

How do the founding years and current ownership of Kiehl's and BYOMA compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group.

Which brand offers better deep hydration according to review themes?

BYOMA does better than Kiehl's for deep hydration and moisture according to the review themes.

Kiehl's or BYOMA for oily skin?

BYOMA is a better choice for oily skin, offering a Superior routine fit compared to Kiehl's High fit on this page.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA offers better moisturizers than Kiehl's, featuring formulations that strengthen the skin barrier and provide deep hydration. Lovi rates the routine fit for BYOMA as Superior across all skin types, while reviewers frequently note its gentle and fast-absorbing benefits.

Kiehl's or BYOMA for sensitive skin?

For sensitive skin, both brands offer good options, but BYOMA has a Superior routine fit compared to Kiehl's High routine fit. BYOMA's products help support the skin barrier, while Kiehl's is often noted for high prices and potential irritation.

Kiehl's or BYOMA for acne-prone skin?

BYOMA helps acne-prone skin better, achieving a Superior routine fit compared to Kiehl's Average fit on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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