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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are established skincare brands that offer dependable moisturizers, toners, cleansers, serums, and more. Kiehl's incorporates glycerin and squalane to suit mature skin and skin with dark spots best, whereas BYOMA utilizes a tri-ceramide complex and squalane to suit dry skin and dry sensitive skin best. While both brands feature targeted solutions for various concerns, they differ fundamentally in their foundational ingredients, heritage, and specialized focus.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

Buy BYOMA routine · $106.04 · 94% fitBuy Kiehl's routine · $382.00 · 82% fitSee multi-brand routine · 99% fit

Kiehl's vs BYOMA routines for oily skin

Buy BYOMA routine · $247.71 · 87% fitBuy Kiehl's routine · $343.42 · 80% fitSee multi-brand routine · 98% fit

Kiehl's vs BYOMA routines for combination skin

Buy BYOMA routine · $226.71 · 87% fitBuy Kiehl's routine · $339.90 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA performs better than Kiehl's for deep hydration, skin barrier support, and sensitive skin care. Reviewers report that BYOMA offers more affordable options and gentler moisturizers, whereas Kiehl's products on this page often come with a high price point and may cause skin irritation.

What is the difference between Kiehl's and BYOMA?

BYOMA helps better with deep hydration and skin barrier support, while Kiehl's is known for a longer history dating back to 1851. Reviewers note that BYOMA tends to offer better affordability and value, whereas Kiehl's features targeted routines for mature skin, skin with dark spots, and combination skin.

Kiehl's or BYOMA for dry skin?

BYOMA is a better choice for dry skin, as the products on this page achieve a Superior routine fit compared to Kiehl's High fit level. BYOMA focuses on barrier-strengthening ceramide formulations that help deliver deep, instant hydration.

Kiehl's or BYOMA: which cleanser is better?

BYOMA is often preferred for cleansers because its products on this page help provide gentle, non-stripping hydration and strong barrier support for sensitive skin.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable and offers great value, whereas a high price point is a frequently noted concern for Kiehl's.

Kiehl's or BYOMA: which brand focuses better on skin barrier support?

BYOMA focuses better on skin barrier support, as the products on this page are designed to strengthen the skin barrier with a tri-ceramide complex and ceramide-dominant repair lipids that help alleviate irritation.

Which brand has more fragrance-free products, Kiehl's or BYOMA?

Kiehl's has more fragrance-free products on the page than BYOMA, with 26 out of 28 products listing no fragrance compared to BYOMA's 16 out of 17 fragrance-free products.

Kiehl's or BYOMA: which brand is better for mature skin?

Both Kiehl's and BYOMA are a High fit for mature skin. Reviewers note that the products on this page for BYOMA offer deep hydration and skin barrier support.

Kiehl's or BYOMA for oily skin?

Both Kiehl's and BYOMA achieve a High routine fit for oily skin. BYOMA helps provide lightweight, non-greasy moisturizers that strengthen the skin barrier.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA is often considered better for moisturizers because the products on this page focus on strengthening the skin barrier with ceramides, whereas Kiehl's moisturizers have higher price points and occasional dryness concerns. Reviewers mention that BYOMA offers deeply hydrating and fast-absorbing formulas, achieving a Superior routine fit for dry and sensitive skin.

Kiehl's or BYOMA for sensitive skin?

BYOMA is better for sensitive skin, achieving a Superior routine fit compared to Kiehl's High fit. BYOMA focuses on ceramide-dominant barrier repair lipids, which helps soothe sensitive skin and strengthen the skin barrier.

Kiehl's or BYOMA for acne-prone skin?

BYOMA fits acne-prone skin better than Kiehl's, offering a High routine fit compared to an Average fit for Kiehl's. BYOMA's products on this page help support the skin barrier, which may reduce irritation for acne-prone skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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