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Anua vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Kiehl's are two prominent skincare brands offering diverse moisturizers, serums, toners, and cleansers for various complexions. The Korean brand, founded in 2019, utilizes hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone, dry, and mature skin best. Meanwhile, the American label, established in 1851, incorporates glycerin and squalane to address combination skin and dark spots effectively. While both brands feature targeted formulations for distinct skin concerns, they differ notably in their foundational ingredients and regional origins.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Anua and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Kiehl's products

People Say

AnuaKiehl's
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
  • Brightening and Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
  • Sensitive Skin Care Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
  • Skin Smoothing and Texture Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “beautiful glow — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin looks noticeably more plump — Kiehl's Hydro-Plumping Serum Concentrate”
  • Price and Value Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “developed tiny white bumps — Kiehl's Creamy Eye Treatment with Avocado”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedSometimes Noted
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “oil slick in summer — Kiehl's Ultra Facial Cream”
    • “too radiant for oily skin — Kiehl's Better Screen UV Serum”

Anua vs Kiehl's routines for dry skin

See multi-brand routine · 98% fit

Anua vs Kiehl's routines for oily skin

See multi-brand routine · 97% fit

Anua vs Kiehl's routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Kiehl's: which is better?

Both Anua and Kiehl's are great options, as they offer an equal fit across most skin types and concerns like hydration, texture, and brightening. However, Anua does better for glow and radiance as well as price and value, while Kiehl's performs better regarding breakouts and acne.

What is the difference between Anua and Kiehl's?

Anua and Kiehl's both offer high routine fit levels across major skin types, but Anua outperforms Kiehl's on glow and radiance as well as price and value while every product on its page lists no fragrance. Kiehl's has a higher price point and reviewers more often note causes breakouts and skin irritation, whereas Anua reviewers more often note causes breakouts as well.

Anua or Kiehl's for dry skin?

Both Anua and Kiehl's are a High fit for dry skin on the products on this page.

Anua or Kiehl's: which cleanser is better?

Both Anua and Kiehl's offer excellent cleansers, with Anua achieving a High fit for acne-prone skin and Kiehl's featuring top-tier options like the Calendula Deep Cleansing Foaming Face Wash that are well-suited for oily skin.

Which is more affordable, Anua or Kiehl's?

Anua is more affordable, as reviewers often note a high price point for Kiehl's while Anua is rated better for price and value.

Anua or Kiehl's: which brand is better for reducing dark spots?

Both Anua and Kiehl's are equally matched for reducing dark spots, as both brands achieve a High routine fit for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer.

The British Journal of Dermatology, 2002

Anua or Kiehl's: which brand is better for mature skin?

Both Anua and Kiehl's are a High fit for mature skin. Review themes show they perform equally for hydration, texture, and sensitive skin care.

Anua or Kiehl's: which brand offers better options for acne-prone skin?

Anua offers better options for acne-prone skin, as Lovi rates its routine fit for acne-prone skin as High while Kiehl's is rated as Average.

Anua or Kiehl's for oily skin?

Both Anua and Kiehl's are a High fit for oily skin. Anua is also noted for offering better value and pricing on this page.

Anua or Kiehl's: which moisturizer is better?

Both Anua and Kiehl's offer moisturizers that help deliver strong hydration, but Anua stands out with a High fit for acne-prone skin compared to Kiehl's Average fit. Anua's products on this page feature key ingredients like hyaluronic acid, which helps support skin healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Anua or Kiehl's for sensitive skin?

Both Anua and Kiehl's are a good choice for sensitive skin, as Lovi rates the routine fit for both brands as High.

Anua or Kiehl's: which sunscreen is better?

Both Anua and Kiehl's offer sunscreens on this page with High fit levels for sun protection and specific skin needs, but Anua is better for value since Kiehl's has a higher price point. Anua's Heartleaf Silky Moisture Sun Cream fits combination, sensitive, dry sensitive, oily, dark spot, oily acne-prone, dry, and mature skin at a High level, while Kiehl's Better Screen UV Serum also reaches High for dark spots, combination, sensitive, acne-prone, and mature skin.

Anua or Kiehl's for acne-prone skin?

Anua is a better fit for acne-prone skin, offering a High routine fit compared to Kiehl's Average fit. Reviewers note that Anua's products help with brightening serums and soothing, though some mention breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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