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Anua vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and BYOMA are contemporary skincare brands offering thoughtful selections of cleansers, toners, serums, and moisturizers designed to support various complexions. The Korean brand Anua centers its formulations around hyaluronic acid, heartleaf, and niacinamide to suit oily, acne-prone, dry, and mature skin, while the British brand BYOMA utilizes a signature tri-ceramide complex and squalane to deliver targeted balance and moisture for dry, oily, and maturing skin. Both names address shared concerns like dark spots, acne, and aging through distinct ingredient philosophies, as the former focuses on heartleaf and blemish-targeting serums and the latter emphasizes barrier integrity and oxidative defense.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Anua and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs BYOMA products

People Say

AnuaBYOMA
  • Hydrating formulas and deep hydration Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight and fast-absorbing texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Non-stripping and gentle finish Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
  • Soothes redness and barrier support Often MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Affordable price point and value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Breakouts and acne complaints Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “broke me out — BYOMA Milky Oil Cleanser”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Pump functionality and packaging flaws Not notedOften Mentioned
    • “Opening is huge — BYOMA Brightening Toner”
  • Eye and general skin irritation Sometimes NotedSometimes Noted
    • “Caused breakouts — BYOMA Moisturizing Gel-Cream”
    • “burning sensation — BYOMA Hydrating Milky Toner”
    • “triggered my acne — BYOMA Balancing Face Mist”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

Anua vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Anua vs BYOMA routines for oily skin

See multi-brand routine · 97% fit

Anua vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or BYOMA: which is better?

BYOMA is generally better for deep hydration and barrier support on the products on this page, offering superior routine fit for dry, oily, acne-prone, and mature skin types. Anua is also a strong choice, particularly for improving skin texture and brightening serums, while both brands perform equally well for sensitive and dry sensitive skin.

What is the difference between Anua and BYOMA?

BYOMA outperforms Anua with Superior Lovi fit levels for dry, oily, acne-prone, and mature skin types on the products on this page, while reviewers note that BYOMA is better for non-stripping finishes and barrier support and Anua is better for improving skin texture.

Anua or BYOMA for dry skin?

For dry skin, Lovi rates BYOMA as Superior and Anua as High. BYOMA features deeply hydrating formulas and barrier support, while Anua offers nourishing ingredients like hyaluronic acid to help maintain moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or BYOMA: which cleanser is better?

Both Anua and BYOMA offer cleansers that are well-rated, but BYOMA stands out for providing a gentler, non-stripping finish on the skin.

Which is more affordable, Anua or BYOMA?

BYOMA is more affordable, offering a better price point and value across the products on this page compared to Anua.

Which brand performs better for improving skin texture and smoothness, Anua or BYOMA?

Anua performs better for improving skin texture and smoothness according to the review themes on this page. The products on this page help refine the skin through targeted serums and exfoliating toners.

How do the foundation years and parent companies of Anua and BYOMA compare?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group.

Which brand has better packaging and pump functionality according to reviewer feedback?

Anua has better packaging and pump functionality, because reviewer feedback notes pump functionality and packaging flaws as a negative for BYOMA while mentioning them for Anua.

Anua or BYOMA for sensitive skin?

Both brands are a strong match for sensitive skin, with Lovi fit levels rated High for Anua and High for BYOMA. Anua features fragrance-free formulas across all products on this page, while BYOMA includes fragrance in only one product on its page.

Anua or BYOMA: which moisturizer is better?

For moisturizers, BYOMA leans toward superior routines for dry, oily, acne-prone, and mature skin types, while the products on this page for Anua fit dry and oily skin at a high level. BYOMA focuses on barrier support and lightweight hydration, whereas Anua highlights calming and soothing ingredients like heartleaf.

Anua or BYOMA for acne-prone skin?

For acne-prone skin, Lovi rates BYOMA as Superior and Anua as High. Reviewers note that BYOMA offers gentle cleansers and barrier-supporting moisturizers, though some users report breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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