Kiehl's vs BYOMA
Kiehl's and BYOMA are two distinct skincare lines known for nourishing moisturizers, targeted serums, and soothing toners. The American brand relies on glycerin and squalane to suit mature and sensitive skin best, whereas the British brand anchors its formulations in tri-ceramide and squalane to suit dry and dry sensitive skin. Through these ingredients, both brands support barrier health, yet they differ in their foundational heritage and exact botanical and lipid profiles.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.
This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs BYOMA products
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Ultra Facial Cream
CA$52.00
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Creamy Eye Treatment with Avocado
CA$48.00
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Clearly Corrective™ Dark Spot Solution
CA$52.00
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Rare Earth Deep Pore Cleansing Masque
CA$35.00
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Retinol Skin-Renewing Daily Micro-Dose Serum
CA$89.00
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Midnight Recovery Concentrate
CA$175.00
- Better Screen UV Serum
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Super Multi-Corrective Cream
CA$103.00
People Say
Deep Hydration and Moisture Often MentionedMostly Mentioned
- “skin feels so hydrated — BYOMA Hydrating Milky Toner”
- “feels refreshing on the skin — BYOMA Balancing Face Mist”
- “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
- “sinks in quickly — BYOMA Brightening Serum”
Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
- “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
- “no irritation at all — BYOMA Sensitive Retinol Oil”
- “great for sensitive skin — BYOMA Balancing Face Mist”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Skin Barrier Support and Improvement Rarely NotedOften Mentioned
- “helped heal my barrier — BYOMA Hydrating Serum”
- “healed my skin barrier — BYOMA Hydrating Milky Toner”
- “calmed my redness — BYOMA Creamy Jelly Cleanser”
- “reduces tightness — Kiehl's Ultra Facial Cream”
Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
- “Keeps my face soft and not oily — BYOMA Brightening Toner”
- “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
- “smoother complexion — BYOMA Brightening Serum”
- “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Affordable Price and Great Value Not notedOften Mentioned
- “budget-friendly — BYOMA Brightening Serum”
- “Budget-friendly skincare — BYOMA Brightening Toner”
- “great value for money — BYOMA Hydrating Serum”
High Price and Value Concerns Mostly MentionedNot noted
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
- “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
- “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “Opening is huge — BYOMA Brightening Toner”
Breakouts and Acne Sometimes NotedSometimes Noted
- “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
- “cystic acne for some — Kiehl's Ultra Facial Cream”
- “caused cystic acne — BYOMA Hydrating Milky Toner”
- “caused cystic acne — BYOMA Creamy Jelly Cleanser”
Insufficient Hydration or Dryness Rarely NotedSometimes Noted
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
- “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
Kiehl's vs BYOMA routines for dry skin
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Cleanser
Milky Moisture Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Balancing Face Mist
Morning
CA$21.00
-
Moisturizer
Moisturizing Rich Cream
Morning · Evening · Once a week
CA$23.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Melting Balm Cleanser
Evening · Once a week
CA$22.00
-
Serum or Treatment
Clarifying Serum
Evening · Once a week
CA$23.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
CA$53.00
-
Hydrating Toner
Ultra Facial Toner
Morning
CA$36.00
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
CA$87.00
-
SPF
Ultra Facial Cream
Morning
CA$52.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
CA$51.00
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
CA$105.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy BYOMA routine · CA$67.99 · 94% fit
Buy Kiehl's routine · CA$413.99 · 80% fitSee multi-brand routine · 99% fit
Kiehl's vs BYOMA routines for oily skin
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Cleanser
Creamy Jelly Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Balancing Face Mist
Morning · Once a week
CA$21.00
-
Moisturizer
Hydrating Serum
Morning · Evening · Once a week
CA$23.00
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Melting Balm Cleanser
Evening · Once a week
CA$22.00
-
Cleansing Toner
Brightening Toner
Evening
CA$22.00
-
Serum or Treatment
Clarifying Serum
Evening · Once a week
CA$23.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
CA$53.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
CA$36.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
CA$33.00
-
SPF
Ultra Facial Cream
Morning
CA$52.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
CA$51.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
CA$52.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
CA$35.00
Buy BYOMA routine · CA$160.45 · 86% fit
Buy Kiehl's routine · CA$370.40 · 80% fitSee multi-brand routine · 96% fit
Kiehl's vs BYOMA routines for combination skin
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Cleanser
Creamy Jelly Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Balancing Face Mist
Morning · Once a week
CA$21.00
-
Moisturizer
Hydrating Serum
Morning · Evening · Once a week
CA$23.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Melting Balm Cleanser
Evening · Once a week
CA$22.00
-
Cleansing Toner
Brightening Toner
Evening
CA$22.00
-
Serum or Treatment
Brightening Serum
Evening · Once a week
CA$23.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
CA$53.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
CA$36.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
CA$33.00
-
SPF
Ultra Facial Cream
Morning
CA$52.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
CA$51.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
CA$52.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
CA$35.00
Buy BYOMA routine · CA$100.46 · 87% fit
Buy Kiehl's routine · CA$373.49 · 79% fitSee multi-brand routine · 96% fit
Questions and answers
Kiehl's or BYOMA: which is better?
BYOMA is often considered better than Kiehl's because reviewers note it delivers deeper hydration, better skin barrier support, and a gentler experience for sensitive skin at a more affordable price. For routine fit, Lovi rates BYOMA as Superior for dry skin, sensitive skin, and dry sensitive skin, compared to High for Kiehl's.
What is the difference between Kiehl's and BYOMA?
BYOMA generally offers better skin barrier support and deep hydration at a more affordable price, while Kiehl's is often noted for its high price point and concerns regarding breakouts. For dry sensitive skin, Lovi rates BYOMA as Superior and Kiehl's as High.
Kiehl's or BYOMA for dry skin?
BYOMA is a better choice for dry skin, offering a Superior routine fit compared to Kiehl's High fit on this page. Reviewers frequently mention that BYOMA provides deep hydration and strengthens the skin barrier.
Kiehl's or BYOMA: which cleanser is better?
BYOMA and Kiehl's both offer cleansers with strong ratings, but BYOMA is better suited for dry sensitive and sensitive skin where its products achieve Superior fits. BYOMA cleansers help support the skin barrier with ingredients like ceramides, while Kiehl's cleansers feature options like the Calendula Deep Cleansing Foaming Face Wash that achieves a Superior fit for oily skin.
Which is more affordable, Kiehl's or BYOMA?
BYOMA is more affordable, as reviewers on the products on this page frequently note a high price point for Kiehl's and highlight BYOMA for affordable price and great value.
Which brand has better packaging and dispenser design, Kiehl's or BYOMA?
BYOMA does better on packaging and dispenser design, as review themes note that Kiehl's has packaging and dispenser design flaws.
Which brand offers better deep hydration and moisture, Kiehl's or BYOMA?
BYOMA offers better deep hydration and moisture on this page, standing out for barrier-supporting ingredients like its tri-ceramide complex that helps keep skin hydrated. For dry skin, Lovi rates BYOMA as Superior compared to Kiehl's High.
Which brand is better for skin barrier support, Kiehl's or BYOMA?
BYOMA does better for skin barrier support, as the products on this page help strengthen the skin barrier with ceramide-focused formulas. Lovi rates BYOMA as Superior for dry sensitive skin, whereas Kiehl's is High.
Kiehl's or BYOMA for oily skin?
Both Kiehl's and BYOMA are a High fit for oily skin. The products on this page help provide lightweight hydration and balance for oil-prone complexions.
Kiehl's or BYOMA: which moisturizer is better?
BYOMA offers better moisturizers because Lovi rates its routines for dry skin and dry sensitive skin as Superior compared to the High fit level for Kiehl's. BYOMA also focuses on barrier support with ceramides, which helps lock in deep hydration.
Kiehl's or BYOMA for acne-prone skin?
For acne-prone skin, BYOMA is the better choice because Lovi rates its routine fit as High compared to Kiehl's Average. Reviewers for BYOMA note its gentle, barrier-strengthening products help reduce breakouts.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Salicyloyl-phytosphingosine: a novel agent for the repair of photoaged skin
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Clinical study of a spray containing birch juice for repairing sensitive skin
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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