🇩🇪Germany

Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are distinct skincare brands offering thoughtful moisturizers, toners, cleansers, serums, and more. The American brand is beloved for incorporating nourishing glycerin and squalane, suiting skin with dark spots and combination skin best, whereas the British brand harnesses the power of tri-ceramide and squalane to suit dry skin and sensitive skin best. Ultimately, both differ through their unique ingredient synergies, where the former utilizes glycerin to significantly increase hydration and restore epidermal barrier function, and the latter employs a tri-ceramide complex to improve skin barrier hydration and barrier integrity.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for dry skin

See multi-brand routine · 99% fit

Kiehl's vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

Kiehl's vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA is generally better for deep hydration, skin barrier support, and sensitive skin, earning a Superior routine fit for dry and sensitive skin compared to Kiehl's High fit. BYOMA also tends to be more affordable, whereas Kiehl's features a higher price point and frequent concerns about insufficient hydration.

What is the difference between Kiehl's and BYOMA?

BYOMA offers better value, deeper hydration, and superior support for dry and sensitive skin compared to Kiehl's. BYOMA's focus on ceramide-dominant barrier repair helps soothe the skin, while Kiehl's features a wider variety of specialized serums and toners.

Kiehl's or BYOMA for dry skin?

BYOMA is a better fit for dry skin, offering Superior routine fit compared to Kiehl's High fit on this page.

Kiehl's or BYOMA: which cleanser is better?

BYOMA offers better cleansers on this page, with the Creamy Jelly Cleanser and Milky Moisture Cleanser rated as High or Superior for dry skin compared to Kiehl's average performance there. Reviewers also note that BYOMA cleansers are hydrating and non-stripping.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable and offers a better overall value, whereas reviewers often note that Kiehl's has a high price point.

Which brand has better skin barrier support, Kiehl's or BYOMA?

BYOMA does better for skin barrier support. Reviewers mostly mention that its moisturizers strengthen the skin barrier.

How do the founding years and countries of origin compare between Kiehl's and BYOMA?

Kiehl's was founded in 1851 in the United States, whereas BYOMA was founded much later in 2022 in the United Kingdom.

Which brand offers more fragrance-free products relative to its total line, Kiehl's or BYOMA?

Both brands offer a high proportion of fragrance-free products on this page, with Kiehl's having 26 out of 28 products and BYOMA having 16 out of 17 products without listed fragrance.

Kiehl's or BYOMA for oily skin?

Both Kiehl's and BYOMA are well-suited for oily skin, with Lovi fit levels rated as High for the products on this page. Reviewers note that both brands offer lightweight, non-greasy options, while BYOMA additionally focuses on barrier support with ceramides.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA is the better choice for moisturizers, as reviewers frequently mention its products strengthen the skin barrier, provide instant hydration, and offer lightweight textures with a focus on deep moisture. Review themes show that BYOMA outperforms Kiehl's in deep hydration and moisture, as well as being gentle and friendly to sensitive skin.

Kiehl's or BYOMA for sensitive skin?

BYOMA is a better choice for sensitive skin because Lovi rates its routine as Superior, while Kiehl's routine fit is High. Reviewers note that BYOMA offers gentle and fragrance-free moisturizers, and the products on this page use ceramides to support the skin barrier.

Kiehl's or BYOMA for acne-prone skin?

BYOMA is a better fit for acne-prone skin, offering a High routine fit compared to Kiehl's Average level. Reviewers note that BYOMA products focus on strengthening the skin barrier with gentle, fragrance-free formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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