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Kiehl's vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Kiehl's and BYOMA are two distinct skincare lines known for nourishing moisturizers, targeted serums, soothing toners, gentle cleansers, and eye products. The historic American brand relies on dependable ingredients like glycerin and squalane to suit mature and sensitive skin best, whereas the British newcomer incorporates a proprietary tri-ceramide complex and squalane to address acne-prone and mature skin gently. While both utilize squalane to counteract oxidative stress, the older house focuses on barrier-supporting properties through glycerin, and the newer line emphasizes barrier integrity and hydration through its signature tri-ceramide complex.

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Kiehl's and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Kiehl's vs BYOMA products

People Say

Kiehl'sBYOMA
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Gentle and Sensitive Skin Friendly Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “great for sensitive skin — BYOMA Balancing Face Mist”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Skin Barrier Support and Improvement Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “reduces tightness — Kiehl's Ultra Facial Cream”
  • Beginner-Friendly and Texture Improvements Sometimes NotedSometimes Noted
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
    • “skin was soft the next morning — BYOMA Sensitive Retinol Oil”
    • “smoother complexion — BYOMA Brightening Serum”
    • “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Affordable Price and Great Value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • High Price and Value Concerns Mostly MentionedNot noted
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Packaging and Dispenser Design Flaws Rarely NotedOften Mentioned
    • “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
    • “Dropper doesn't reach bottom — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Opening is huge — BYOMA Brightening Toner”
  • Breakouts and Acne Sometimes NotedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
  • Insufficient Hydration or Dryness Rarely NotedSometimes Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”

Kiehl's vs BYOMA routines for oily skin

See multi-brand routine · 95% fit

Kiehl's vs BYOMA routines for combination skin

See multi-brand routine · 95% fit

Kiehl's vs BYOMA routines for acne-prone skin

See multi-brand routine · 96% fit

Questions and answers

Kiehl's or BYOMA: which is better?

BYOMA outperforms Kiehl's across the products on this page for deep hydration, skin barrier support, and value. Reviewers note that BYOMA is especially gentle and sensitive-skin friendly, while Kiehl's faces more complaints about high prices and dry skin.

What is the difference between Kiehl's and BYOMA?

BYOMA offers better results for deep hydration and skin barrier support with ceramide-dominant formulas, whereas Kiehl's features a longer heritage dating back to 1851 with a strong focus on targeted serums and toners. Reviewers note that BYOMA generally provides better affordability and value, while Kiehl's is often associated with a higher price point.

Kiehl's or BYOMA for oily skin?

For oily skin, BYOMA has a Superior routine fit, while Kiehl's has a High fit on the products on this page. Reviewers note that BYOMA does better for deep hydration and skin barrier support.

Kiehl's or BYOMA: which cleanser is better?

BYOMA offers better cleansers on this page for sensitive skin, while Kiehl's cleansers provide a superior fit for oily and oily acne-prone skin types.

Which is more affordable, Kiehl's or BYOMA?

BYOMA is more affordable and offers better value for the products on this page, whereas Kiehl's is often noted for a high price point.

Which brand has a higher percentage of fragrance-free products, Kiehl's or BYOMA?

BYOMA has a higher percentage of fragrance-free products on this page, as 16 of 17 products list no fragrance compared to 26 of 28 products for Kiehl's.

How do the founding years and current parent companies of Kiehl's and BYOMA compare?

Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000, whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group.

What are the key ingredients commonly found across BYOMA products compared to Kiehl's?

BYOMA centers its products on ceramide, tri-ceramide complex, squalane, and glycerin, whereas Kiehl's features glycerin, vitamin C, squalane, shea butter, and vitamin E.

Kiehl's or BYOMA for acne-prone skin?

For acne-prone skin, both brands work well, but BYOMA has a Superior routine fit compared to Kiehl's High fit on this page.

Kiehl's or BYOMA: which moisturizer is better?

BYOMA is the better choice for moisturizers on this page, offering superior deep hydration and barrier support with ingredients like ceramides. Kiehl's moisturizers provide average to high hydration but often come with a higher price point and occasional reports of dryness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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