🇫🇷France

BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines created to support various complexions through thoughtful, nourishing formulations. The British brand relies on a signature tri-ceramide complex and squalane within its moisturizers, toners, cleansers, and serums to suit dry and oily skin best, while the alternative brand focuses on targeted compositions like argan oil that suit acne-prone skin best. Ultimately, both options differ in their core ingredient profiles and specific skin type strengths, offering distinct pathways to barrier health and balance.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much wider range of products on this page with High to Superior Lovi fit levels across skin types, whereas FRE features only a single argan oil product with Average or Low fits for most skin types. BYOMA is generally better for shoppers seeking diverse skincare options like cleansers, moisturizers, and serums.

What is the difference between BYOMA and FRE?

BYOMA offers a wide range of barrier-strengthening moisturizers, cleansers, and serums that Lovi rates as Superior or High for dry skin, whereas FRE features only Argan Oil on this page, which Lovi rates as Average for dry skin.

Which is more affordable, BYOMA or FRE?

The provided page details do not include pricing or affordability information for either BYOMA or FRE.

Which causes fewer breakouts, BYOMA or FRE?

FRE lists no breakouts on this page, whereas reviewers sometimes note breakouts and acne for BYOMA. For acne-prone skin, Lovi rates BYOMA's Creamy Jelly Cleanser as High and its Smoothing Body Serum as Low.

How does the founding year and current ownership compare between BYOMA and FRE?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group as of 2025. In contrast, FRE was founded earlier in 2016 and remains independently owned.

Which brand offers a greater variety of products with fragrance-free formulations?

BYOMA offers a greater variety of products with fragrance-free formulations, featuring 16 out of 17 products on this page without fragrance, while FRE also offers fragrance-free options among its limited selection.

What are the main skin types that BYOMA and FRE fit best according to their brand-focused routines?

According to their brand-focused routines, the products on this page for BYOMA fit dry skin, oily skin, and oily acne-prone skin best. FRE does not have listed skin types that it fits best in its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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