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The Ordinary vs FRE

The Ordinary and FRE are two skincare lines built around distinct targeted formulas and nourishing ingredients. The Canadian brand offers serums, moisturizers, cleansers, toners, and more, featuring hyaluronic acid, glycerin, and squalane to fit dry skin and dry sensitive skin best. Meanwhile, FRE is widely loved for its targeted product types and nourishing formulas that suit acne-prone skin best, owing to their gentle and effective compositions. These thoughtful formulations work to gently balance and support the complexion while differing in their core ingredient approaches.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or FRE: which is better?

The Ordinary offers a much wider selection of skincare products on this page compared to FRE, covering many more targeted needs and skin types. Lovi rates The Ordinary as having a High fit for dry and sensitive skin types.

What is the difference between The Ordinary and FRE?

The Ordinary offers a large range of fragrance-free skincare products on this page with High to Superior Lovi fit levels for dry, sensitive, and acne-prone skin, whereas FRE includes only a single argan oil product with Average to High Lovi fit levels.

Which is more affordable, The Ordinary or FRE?

The products on this page for The Ordinary are frequently noted by reviewers as affordable and offering great value, whereas the FRE products on this page do not feature such mentions.

When was The Ordinary founded and who owns it compared to FRE?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc. since 2021, whereas FRE was also founded in 2016 but is owned independently.

Do products from The Ordinary and FRE contain fragrance?

The products on this page for both The Ordinary and FRE list no fragrance in their ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, Lovi shows that The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.