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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines that offer thoughtful formulations for diverse complexions. The British brand BYOMA, founded in 2022 and owned by Bansk Group since 2025, is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, whereas the second brand is widely loved for its targeted products like Argan Oil. Both brands suit dry skin and sensitive skin or acne-prone skin best, respectively, thanks to their nourishing compositions. They ultimately differ in their standout items, such as the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, which address specific concerns through barrier hydration, collagen production, and gentle balancing.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much larger selection of products on this page compared to FRE, covering cleansers, serums, and moisturizers that feature a Tri-ceramide complex and glycerin. Lovi rates several BYOMA products as having a Superior fit for dry and sensitive skin types. In contrast, FRE features only Argan Oil on this page, which has an Average or Low fit for most skin types.

What is the difference between BYOMA and FRE?

BYOMA offers a broad range of 17 products featuring key ingredients like ceramides and squalane, whereas FRE features only 1 product on this page, which is Argan Oil. For dry skin, Lovi rates BYOMA's Melting Balm Cleanser as Superior, while FRE's Argan Oil is rated as Average.

Which is more affordable, BYOMA or FRE?

The products on this page do not list pricing details for either BYOMA or FRE, so affordability cannot be directly compared here. BYOMA offers a wide range of seventeen products, whereas FRE is represented by just one product on this page.

Which causes fewer breakouts, BYOMA or FRE?

BYOMA has many products on this page rated High for acne-prone skin, while FRE has just one product, Argan Oil, which has an Average fit for acne-prone skin. Reviewers note that BYOMA sometimes causes breakouts and acne.

When were BYOMA and FRE founded, and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while FRE was founded in 2016 and is independently owned.

Which brand offers a wider variety of skincare products on this page, and how do their ratings for dry sensitive skin compare?

BYOMA offers a much wider variety of skincare products on this page, with seventeen items compared to just one from FRE. For dry sensitive skin, BYOMA achieves a Superior fit level for several products like the Hydrating Serum, Balancing Face Mist, and Moisturizing Rich Cream, while FRE's Argan Oil earns a High fit level.

What are the main fragrance policies and key ingredients associated with BYOMA versus FRE?

For fragrance policies, 16 of the 17 BYOMA products on this page list no fragrance while the Smoothing Body Serum contains it, and every FRE product on this page lists no fragrance in its ingredients. The key ingredients across the BYOMA products include Ceramide, Tri-ceramide complex, Squalane, and Glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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