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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines created to support various complexions through thoughtfully formulated products. BYOMA is a British brand known for moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while FRE is widely loved for its targeted offerings like Argan Oil. The former suits dry and dry sensitive skin best, whereas the latter suits acne-prone skin best. Ultimately, they differ in their primary ingredients and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much wider range of products on this page, achieving a Superior fit for dry skin with items like the Moisturizing Rich Cream and Hydrating Recovery Oil. In contrast, FRE features only Argan Oil on this page, which attains a High fit for dry sensitive skin and an Average fit for dry skin. Overall, the products on this page from BYOMA provide more comprehensive options for comprehensive skincare routines.

What is the difference between BYOMA and FRE?

BYOMA offers a wide range of seventeen products including cleansers, serums, and moisturizers that fit dry and sensitive skin best with Superior or High ratings, whereas FRE features only a single Argan Oil product on this page with average to low fits for those skin types.

Which is more affordable, BYOMA or FRE?

This page does not provide pricing information for either BYOMA or FRE, so it is not possible to determine which brand is more affordable based on these details.

Which causes fewer breakouts, BYOMA or FRE?

Reviewers note that breakouts and acne are sometimes associated with the products on this page for BYOMA, while FRE lists no feedback regarding breakouts. Lovi rates the acne-prone skin fit for BYOMA's products across levels from Low to High.

Which brand has more products that list no fragrance, BYOMA or FRE?

BYOMA has more products that list no fragrance, with 16 out of 17 products on this page being fragrance-free compared to FRE which has only one listed product.

How do the founding years and locations of BYOMA and FRE compare?

BYOMA was founded in 2022 in the United Kingdom, while FRE was founded in 2016.

Which brand offers a wider variety of product types such as cleansers, serums, and moisturizers on this page?

BYOMA offers a wider variety of product types on this page, including multiple cleansers, serums, toners, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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