🇮🇪Ireland

BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines created to support various complexions through thoughtfully formulated products. BYOMA is a British brand known for moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while FRE is widely loved for its targeted offerings like Argan Oil. The former suits dry and dry sensitive skin best, whereas the latter suits acne-prone skin best. Ultimately, they differ in their primary ingredients and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA is the better choice for most shoppers because the products on this page offer superior to high Lovi fit levels across a wide range of skin types, whereas FRE lists only a single product with lower fit ratings. Reviewers also frequently note that BYOMA provides barrier-strengthening and deeply hydrating moisturizers.

What is the difference between BYOMA and FRE?

BYOMA offers a broad range of 17 skincare products on this page featuring key ingredients like ceramides and squalane, while FRE only lists one product. Lovi finds that the products on this page for BYOMA fit dry skin, dry sensitive skin, and mature skin best.

Which is more affordable, BYOMA or FRE?

The provided page facts do not contain pricing information, so it is not possible to determine whether BYOMA or FRE is more affordable.

Which causes fewer breakouts, BYOMA or FRE?

BYOMA and FRE are both featured on this page, but BYOMA has products on this page like the Clarifying Serum that may help with acne-prone skin, whereas FRE only lists Argan Oil. BYOMA's products on this page have acne-prone skin fit levels ranging from Low to High, while reviewers sometimes note breakouts and acne as a potential issue.

When were BYOMA and FRE founded, and who currently owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while FRE was founded in 2016 and is independently owned.

How many products from each brand have no fragrance listed in their ingredients?

BYOMA has 16 out of 17 products on this page with no fragrance listed in their ingredients, while FRE has every product on this page listing no fragrance.

Which brand offers a wider variety of product types, such as cleansers, serums, and toners?

BYOMA offers a much wider variety of product types on this page, including multiple cleansers, serums, toners, and moisturizers. In comparison, FRE only lists a single argan oil product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play