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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines that offer thoughtful formulations for diverse complexions. The British brand BYOMA, founded in 2022 and owned by Bansk Group since 2025, is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, whereas the second brand is widely loved for its targeted products like Argan Oil. Both brands suit dry skin and sensitive skin or acne-prone skin best, respectively, thanks to their nourishing compositions. They ultimately differ in their standout items, such as the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, which address specific concerns through barrier hydration, collagen production, and gentle balancing.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much wider range of products on this page with High to Superior Lovi fit levels for dry, sensitive, and oily skin types, whereas FRE only features a single product with mostly Average or lower fits. Reviewers frequently note that the products on this page provide instant hydration and help strengthen the skin barrier.

What is the difference between BYOMA and FRE?

BYOMA offers a broad range of 17 products like cleansers, serums, and moisturizers that fit dry, sensitive, and oily skin best, whereas FRE features a single argan oil product on this page. Most BYOMA products list no fragrance, and its formulas focus on key ingredients like ceramides and squalane to help strengthen the skin barrier.

Which is more affordable, BYOMA or FRE?

The page facts do not provide pricing information for either BYOMA or FRE, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or FRE?

BYOMA may cause breakouts sometimes, as reviewers note breakouts and acne for the products on this page, while FRE has no such reports on its single product.

How do the founding years and ownership of BYOMA and FRE compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In contrast, FRE was founded in 2016 and remains independently owned.

Which brand offers more fragrance-free products, BYOMA or FRE?

BYOMA offers more fragrance-free products than FRE, with 16 out of 17 products on this page listing no fragrance.

How do the product selections and skin type fits for BYOMA and FRE differ?

BYOMA offers a wide range of seventeen products on this page that feature superior or high Lovi fits across dry, sensitive, and oily skin types, whereas FRE includes only a single argan oil product with high to low fits depending on the skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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