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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines created to support various complexions through thoughtfully formulated products. BYOMA is a British brand known for moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while FRE is widely loved for its targeted offerings like Argan Oil. The former suits dry and dry sensitive skin best, whereas the latter suits acne-prone skin best. Ultimately, they differ in their primary ingredients and ideal skin types.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

When comparing the products on this page, BYOMA offers a much wider range of skin care options with superior and high fit levels for various skin types, whereas FRE only features a single product with average or low fit levels. BYOMA products are designed to strengthen the skin barrier and provide instant hydration using key ingredients like ceramides and squalane.

What is the difference between BYOMA and FRE?

The products on this page show that BYOMA offers a broad range of cleansers, toners, serums, and moisturizers that fit dry skin and sensitive skin at a Superior level, whereas FRE features only Argan Oil, which achieves a High fit for dry sensitive skin and an Average fit for dry skin. Additionally, BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while FRE was founded in 2016 and remains independently owned.

Which is more affordable, BYOMA or FRE?

The products on this page do not include pricing information, so a direct comparison of affordability between BYOMA and FRE cannot be made.

Which causes fewer breakouts, BYOMA or FRE?

Comparing the products on this page, BYOMA includes items that reviewers sometimes note can cause breakouts and acne. FRE features only one product on this page, which is rated Average for acne-prone skin.

How do the founding years and corporate ownerships of BYOMA and FRE compare?

BYOMA was founded in the United Kingdom in 2022 and has been owned by Bansk Group since 2025. In comparison, FRE was founded earlier in 2016 and operates as an independent company.

Which brand offers a greater variety of products suitable for dry skin according to their Lovi fit levels?

BYOMA offers a significantly greater variety of products suitable for dry skin on this page, with multiple items reaching a Superior fit level such as the Hydrating Serum, Balancing Face Mist, and Moisturizing Rich Cream. In contrast, FRE features only one product for dry skin on this page, which has an Average fit level.

What are the key ingredients featured across BYOMA's product line?

The key ingredients featured across the products on this page for BYOMA include ceramide, tri-ceramide complex, squalane, and glycerin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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