🇬🇧United Kingdom

BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines that offer thoughtful formulations for diverse complexions. The British brand BYOMA, founded in 2022 and owned by Bansk Group since 2025, is known for its moisturizers, toners, cleansers, and serums featuring tri-ceramide and squalane, whereas the second brand is widely loved for its targeted products like Argan Oil. Both brands suit dry skin and sensitive skin or acne-prone skin best, respectively, thanks to their nourishing compositions. They ultimately differ in their standout items, such as the Balancing Face Mist, Brightening Toner, and Melting Balm Cleanser, which address specific concerns through barrier hydration, collagen production, and gentle balancing.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA is the better choice for most shoppers on this page, as Lovi rates its extensive range of cleansers, toners, serums, and moisturizers as High or Superior for dry and sensitive skin types. In comparison, FRE features only a single argan oil product with lower or average fit levels for those same skin types.

What is the difference between BYOMA and FRE?

BYOMA offers a wide range of products that Lovi rates as having High to Superior fit for dry and sensitive skin types, while FRE features only a single Argan Oil product on this page with Average to High fit for those same skin types. The products on this page from BYOMA are mostly fragrance-free except for one, whereas every product from FRE lists no fragrance.

Which is more affordable, BYOMA or FRE?

The provided page facts do not contain pricing information to determine whether BYOMA or FRE is more affordable.

Which causes fewer breakouts, BYOMA or FRE?

BYOMA products on this page sometimes have breakouts and acne noted by reviewers, while the single FRE product on this page has no such reports. For acne-prone skin, Lovi rates several BYOMA products as High fit.

When were BYOMA and FRE founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group as of 2025. FRE was founded in 2016 and remains independently owned.

How does the product variety and skin type fit compare between BYOMA and FRE?

BYOMA offers a much wider variety of products on this page across cleansers, serums, and moisturizers, whereas FRE features only Argan Oil. For skin type fit, Lovi rates BYOMA as having Superior or High fit levels for dry, sensitive, and dry sensitive skin types across many of its products, while FRE shows a High fit for dry sensitive skin and Average to Low fits for other skin types.

What are the main fragrance ingredients or absence of fragrance in BYOMA versus FRE products?

BYOMA has 16 of its 17 products on this page listing no fragrance, with fragrance appearing only in the Smoothing Body Serum. FRE also has every product on this page listing no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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