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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are skincare brands known for their thoughtful product types and nourishing formulas. The British brand BYOMA is loved for its moisturizers, toners, cleansers, and serums formulated around tri-ceramide and squalane, while the brand FRE is widely loved for its targeted products like Argan Oil. Both brands suit sensitive or acne-prone skin best, though they differ because the former relies on science where its tri-ceramide complex improves skin barrier hydration and barrier integrity while squalane fights oxidative stress and boosts collagen production, whereas its counterpart works to gently balance and support the complexion with gentle and effective compositions.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA is the better choice for most shoppers on this page, as it offers a wide range of products with High to Superior fit levels for sensitive, dry, and dry sensitive skin. In contrast, FRE only features a single product on this page with Average to High fit levels for those skin types.

What is the difference between BYOMA and FRE?

BYOMA offers a wide range of barrier-strengthening moisturizers, cleansers, and serums that fit sensitive and dry skin best, whereas FRE features only a single argan oil product on this page with lower overall fit levels for those skin types.

Which is more affordable, BYOMA or FRE?

The provided page facts and product details do not include pricing information, so a comparison of affordability between BYOMA and FRE cannot be made.

Which causes fewer breakouts, BYOMA or FRE?

BYOMA products on this page are rated High for acne-prone skin, though reviewers sometimes note breakouts, whereas FRE features only Argan Oil on this page, which is rated Average for acne-prone skin.

How does the product variety and range compare between BYOMA and FRE?

The products on this page show that BYOMA offers a broad skincare range featuring numerous cleansers, serums, and moisturizers, whereas FRE includes only a single product in its lineup. Reviewers mostly mention that BYOMA provides lightweight and fast-absorbing moisturizers, and the brand is designed to fit sensitive, dry sensitive, and dry skin.

Which brand offers more fragrance-free products, BYOMA or FRE?

BYOMA offers more fragrance-free products than FRE, with 16 out of 17 products on this page listing no fragrance.

When were BYOMA and FRE founded, and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while FRE was founded in 2016 and is independently owned.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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