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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are distinct skincare lines celebrated for their carefully crafted compositions. BYOMA features moisturizers, toners, cleansers, and serums formulated with tri-ceramide and squalane, suiting mature skin and skin with dark spots best, whereas FRE offers targeted formulas well-suited for acne-prone skin. Both brands provide thoughtful care through different ingredients, as the former relies on a tri-ceramide complex and squalane to improve barrier hydration and fight oxidative stress, while the latter utilizes nourishing elements like argan oil to gently balance the complexion.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA is a better choice for most shoppers because the products on this page offer a wide variety of cleansers, toners, and moisturizers with fit levels reaching Superior for dry and sensitive skin types. FRE features only a single argan oil product with lower fit levels for many skin types.

What is the difference between BYOMA and FRE?

BYOMA offers a wide range of seventeen products featuring key ingredients like ceramides and squalane, whereas FRE features only one product on this page, Argan Oil. For mature skin, BYOMA achieves a High Lovi fit level across many of its moisturizers, while FRE achieves an Average Lovi fit level for its Argan Oil.

Which is more affordable, BYOMA or FRE?

This comparison page does not list pricing or affordability details for either BYOMA or FRE.

Which causes fewer breakouts, BYOMA or FRE?

FRE features only Argan Oil on this page, which achieves an Average Lovi fit for acne-prone skin, whereas the products on this page for BYOMA reach a High fit.

How does the founding year and ownership differ between BYOMA and FRE?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025. In comparison, FRE was founded in 2016 and remains independently owned.

Which brand offers products containing fragrance, BYOMA or FRE?

BYOMA offers products containing fragrance among the products on this page, whereas FRE lists no fragrance in the ingredients of every product on this page. For BYOMA, the Smoothing Body Serum contains fragrance, while 16 of the 17 products on the page list no fragrance.

What are the main skin types that BYOMA brand-focused routines fit best?

The products on this page for BYOMA fit mature skin, skin with dark spots, and oily acne-prone skin best through their brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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