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BYOMA vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and FRE are contemporary skincare lines designed to gently balance and support the complexion. The British brand is widely celebrated for its thoughtful moisturizers, toners, cleansers, serums, and more, incorporating a proprietary tri-ceramide complex and squalane, while both brands are widely loved for nourishing formulas that suit acne-prone skin best. Through regular application, the first brand's key ingredients work harmoniously to provide tangible benefits, as the tri-ceramide complex improves skin barrier hydration and barrier integrity, while squalane fights oxidative stress and boosts collagen production. These product offerings differ because the British brand also suits mature skin best with standout options including the Balancing Face Mist for acne-prone skin, the Brightening Toner for skin with dark spots, and the Melting Balm Cleanser for mature skin, whereas the second brand features standout options including the Argan Oil for acne-prone skin.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs FRE products

Questions and answers

BYOMA or FRE: which is better?

BYOMA offers a much broader range of products on this page with higher Lovi fit levels across skin types than FRE, which features only a single product. Reviewers frequently note that BYOMA products provide immediate hydration and help strengthen the skin barrier.

What is the difference between BYOMA and FRE?

BYOMA offers a broad range of 17 skincare products featuring a high Lovi fit across multiple skin types, whereas FRE features only 1 product on this page with lower fit levels for oily and combination skin. The products on this page for BYOMA primarily utilize ceramides, squalane, and glycerin to support the skin barrier, while FRE lists no fragrance across its single offering.

Which is more affordable, BYOMA or FRE?

The page facts do not provide pricing information for either BYOMA or FRE, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, BYOMA or FRE?

BYOMA offers a wide range of products on this page that Lovi rates as having High fit for acne-prone skin, whereas FRE only features an Argan Oil with Average fit for that skin type. However, reviewers sometimes note breakouts and acne as an issue with BYOMA products.

How does the founding year and current ownership compare between BYOMA and FRE?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, whereas FRE was founded in 2016 and remains independently owned.

Which brand offers a greater variety of products with no fragrance listed in their ingredients?

BYOMA offers a greater variety of products on this page with no fragrance listed in their ingredients, with 16 out of 17 products being fragrance-free. In comparison, FRE lists only one product on this page.

How do the Lovi fit levels for dry sensitive skin compare between BYOMA's and FRE's argan or oil products?

For dry sensitive skin, BYOMA offers multiple oil or rich moisturizing products with High to Superior Lovi fit levels, such as the Hydrating Recovery Oil. In contrast, FRE features Argan Oil, which has a High Lovi fit level for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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