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The Ordinary vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and No7 are well-regarded skincare brands offering serums, moisturizers, cleansers, toners, eye products, and sunscreens. The Canadian brand centers its formulas on hyaluronic acid, glycerin, and squalane, whereas the British brand relies on vitamin C, shea butter, and hyaluronic acid. Both brands suit dry skin and dry sensitive skin best, though their specific formulations differ to target acne-prone skin, dark spots, and mature skin.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The Ordinary and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs No7 products

People Say

The OrdinaryNo7
  • Hydration, plumping, and value Mostly MentionedMostly Mentioned
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Smoothes skin texture and improves glow Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Reduces redness and clears acne Often MentionedNot noted
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
  • Irritation, stinging, and breakouts Mostly MentionedMostly Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Texture and pilling issues under makeup Mostly MentionedNot noted
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs No7 routines for dry skin

See multi-brand routine · 97% fit

The Ordinary vs No7 routines for oily skin

See multi-brand routine · 95% fit

The Ordinary vs No7 routines for combination skin

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Questions and answers

The Ordinary or No7: which is better?

Both The Ordinary and No7 perform equally well across most skin types and review themes, though The Ordinary performs better for reducing redness and clearing acne. The products on this page help improve hydration, smooth texture, and reduce signs of aging.

What is the difference between The Ordinary and No7?

Both brands offer products on this page with equal routine fit for most skin types, but The Ordinary is better for reducing redness and clearing acne. No7 features several products that list fragrance, whereas every product on The Ordinary page lists no fragrance.

The Ordinary or No7 for dry skin?

Both The Ordinary and No7 offer a Superior routine fit for dry skin among the products on this page. Hyaluronic acid helps provide deep hydration across the formulations of both brands.

Dermatologic Therapy, 2022

The Ordinary or No7: which moisturizer is better?

Both The Ordinary and No7 offer excellent moisturizers for dry skin, as the products on this page achieve equal top-tier routine fit levels for that skin type. Hyaluronic acid helps provide deep hydration in both ranges, and sodium hyaluronate may improve skin quality and signs of aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, The Ordinary or No7?

The products on this page for The Ordinary are noted for being affordable and offering great value serums, while No7 does not highlight affordability as a primary benefit.

Which brand has a wider selection of products containing fragrance?

No7 has a wider selection of products containing fragrance, with 3 out of its 13 products listing fragrance on this page. In contrast, the products on this page from The Ordinary list no fragrance in their ingredients.

How do the founding years and current ownership of The Ordinary and No7 compare?

The Ordinary was founded in Canada in 2016 and has been owned by The Estîe Lauder Companies Inc. since 2021. In comparison, No7 was founded in the United Kingdom in 1935 and has been owned by Sycamore Partners since 2025.

Which brand performs better for reducing redness and clearing acne according to review themes?

The Ordinary performs better for reducing redness and clearing acne according to the review themes. The products on this page help target breakouts and skin irritation.

The Ordinary or No7 for oily skin?

Both The Ordinary and No7 offer a Superior routine fit for oily skin based on the products on this page. Niacinamide helps reduce pigmentation and control skin aging, and topical ascorbic acid is beneficial for photoaged skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

The Ordinary or No7 for sensitive skin?

Both The Ordinary and No7 offer a Superior routine fit for sensitive skin. The Ordinary features fragrance-free options across the products on this page and targets redness well.

The Ordinary or No7 for acne-prone skin?

Both brands offer products on this page that fit acne-prone skin well. Lovi rates No7 as Superior overall for this skin type, while the products on this page by The Ordinary help clear acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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