🇪🇸Spain

Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are distinct skincare lines founded in South Korea in 2019 and Britain in 1935, respectively. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin. Meanwhile, the British label offers serums, eye products, moisturizers, and sunscreens utilizing vitamin C, shea butter, and hyaluronic acid for dry and dry sensitive skin. Ultimately, they differ through Anua focusing on heartleaf and niacinamide for blemish care and maturity, while No7 emphasizes shea butter and vitamin C for barrier protection and aging.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

See multi-brand routine · 97% fit

Anua vs No7 routines for oily skin

See multi-brand routine · 95% fit

Anua vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or No7: which is better?

Both brands are great choices depending on your skincare goals, as Anua excels in brightening and gentle cleansing, while No7 is better suited for anti-aging and fine line reduction. The products on this page for both brands offer strong hydration and texture benefits, though No7 features a Superior routine fit across skin types compared to Anua's High fit.

What is the difference between Anua and No7?

Anua is a South Korean brand founded in 2019 that excels in glow, brightening, cleansing, and exfoliation with fragrance-free products on the page. No7 is a UK-based brand founded in 1935 that does better for anti-aging and fine lines.

Anua or No7 for dry skin?

For dry skin, Lovi rates both Anua and No7 as having a Superior routine fit. Anua focuses on gentle hydration with ingredients like hyaluronic acid, while No7 offers deep moisture and anti-aging benefits.

Dermatologic Therapy, 2022

Anua or No7: which sunscreen is better?

Lovi shows that the Anua sunscreens, such as the Heartleaf Silky Moisture Sun Cream, achieve a High fit across skin types like dry, oily, and sensitive skin, while the No7 range offers options like the Protect & Perfect Intense Advanced Day Cream. Anua products on this page avoid fragrance entirely, whereas certain No7 sunscreens include fragrance.

Which is more affordable, Anua or No7?

The products on this page do not list pricing information, so a direct comparison of affordability between Anua and No7 cannot be made.

Anua or No7: which brand has fragrance-free products?

Both Anua and No7 offer fragrance-free options among the products on this page. Every product listed for Anua contains no fragrance, while 10 of the 13 No7 products are also fragrance-free.

Anua or No7 for anti-aging and fine lines?

No7 performs better for anti-aging and fine lines compared to Anua. Ingredients like retinol help stimulate collagen accumulation and improve naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Anua or No7 for oily skin?

For oily skin, Lovi rates both Anua and No7 as a Superior routine fit. Anua focuses on ingredients like heartleaf and niacinamide, while No7 features formulations centered around retinol and vitamin C.

Anua or No7 for sensitive skin?

For sensitive skin, both Anua and No7 achieve a High fit on the products on this page. Review themes show that both brands provide equal soothing and gentle formulas, while every Anua product on this page lists no fragrance.

Anua or No7 for mature skin?

For mature skin, Lovi rates both Anua and No7 as a High fit for the products on this page. Anua helps with brightening and soothing, while No7 does better with anti-aging and fine lines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play