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The Ordinary vs Blume

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Blume is a Canadian skincare brand founded in 2018.

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This page compares some of the most popular The Ordinary and Blume products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Blume: which is better?

The Ordinary is often considered better because it offers a massive selection of targeted skincare products that address various skin types and concerns, whereas Blume features only a single moisturizer on this page. Reviewers frequently praise the products on this page for being affordable, gentle, and effective at smoothing texture and clearing acne.

What is the difference between The Ordinary and Blume?

The Ordinary offers a large range of products featuring active ingredients suited to various skin types, whereas Blume features a smaller selection focused on its Meltdown Gel Cream. Both brands formulate the products on this page without added fragrance.

The Ordinary or Blume: which moisturizer is better?

The Ordinary offers a much wider variety of moisturizers on this page compared to Blume, which features just one option called Meltdown Gel Cream. Lovi rates several of The Ordinary moisturizers, such as Natural Moisturizing Factors + HA, as Superior for dry skin, making it a more versatile choice depending on your exact skin type.

Which is more affordable, The Ordinary or Blume?

The products on this page from The Ordinary include affordable and great value serums among their commonly mentioned benefits. Reviewers frequently note this benefit for The Ordinary, whereas Blume offers fewer products on this page for comparison.

What are the founding years and countries of origin for The Ordinary and Blume?

The Ordinary was founded in 2016 in Canada, and Blume was founded in 2018 in Canada.

Which brand offers products with a Superior Lovi fit level for dry skin?

The Ordinary offers products with a Superior Lovi fit level for dry skin on the products on this page, whereas Blume does not list any. Specifically, items like Natural Moisturizing Factors + HA and Glycolipid Cream Cleanser achieve a Superior fit for dry skin.

How do the ownership structures of The Ordinary and Blume differ?

The Ordinary is owned by The Estée Lauder Companies Inc. while Blume is independently owned.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.