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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are two popular skincare labels that offer thoughtful moisturizers, targeted serums, toners, cleansers, and advanced eye products. The Korean brand Anua builds its formulations around hyaluronic acid, heartleaf, and niacinamide, whereas its counterpart is loved for advanced treatments infused with key ingredients like niacinamide. Both brands suit dry skin and oily acne-prone skin best, yet they differ in their specific product lineups and founding origins.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

See multi-brand routine · 97% fit

Anua vs Allies of Skin routines for oily skin

See multi-brand routine · 95% fit

Anua vs Allies of Skin routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Allies of Skin: which is better?

Both brands fit dry skin, oily acne-prone skin, and combination skin well, with Lovi fit levels for the products on this page ranging from Average to Superior across both lines. Anua tends to offer better lightweight textures, gentle exfoliation, and soothing benefits, while Allies of Skin is often noted for a high price point and initial skin reactions.

What is the difference between Anua and Allies of Skin?

Anua and Allies of Skin both fit dry, oily, and combination skin well, but Allies of Skin offers superior routine fit across skin types while Anua tends to be more affordable and wins on lightweight textures and soothing redness. Allies of Skin relies heavily on niacinamide with a higher price point, whereas Anua features key ingredients like heartleaf and hyaluronic acid.

Anua or Allies of Skin for dry skin?

Both Anua and Allies of Skin fit dry skin well, with Lovi giving Anua a High fit and Allies of Skin a Superior fit for that skin type. Anua offers lightweight toners and soothing barrier support, while Allies of Skin provides effective anti-aging and brightening serums.

Anua or Allies of Skin: which moisturizer is better?

Both brands offer solid options, but Allies of Skin is Lovi-rated as Superior for dry, oily, combination, sensitive, and acne-prone skin routines compared to Anua's High fit level. Allies of Skin moisturizers are mostly noted by reviewers for being gentle and effective, though they come at a high price point.

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable, as the products on this page have reviews noting high price points for Allies of Skin.

Anua or Allies of Skin: which brand has better lightweight and fast-absorbing texture?

Anua has better lightweight and fast-absorbing texture compared to Allies of Skin.

Which brand performs better for soothing redness and inflammation, Anua or Allies of Skin?

Anua performs better for soothing redness and inflammation compared to Allies of Skin. Review themes on this page highlight Anua as doing better for soothing redness and inflammation.

Anua or Allies of Skin: which brand is better for gentle exfoliation and texture improvement?

Anua is better for gentle exfoliation and texture improvement based on the products on this page, as reviewers often note its effectiveness in improving skin texture and providing gentle exfoliation.

Anua or Allies of Skin for oily skin?

Both brands fit oily skin well, but Allies of Skin has a Superior routine fit compared to Anua's High fit level. Anua stands out for its lightweight and fast-absorbing textures, whereas Allies of Skin offers gentle and effective moisturizers.

Anua or Allies of Skin for sensitive skin?

Both Anua and Allies of Skin fit sensitive skin at a High level on this page. Reviewers note that Allies of Skin provides gentle and non-irritating formulas, while Anua excels at soothing redness and inflammation.

Anua or Allies of Skin for acne-prone skin?

Both brands fit acne-prone skin well, with Anua at a High routine fit and Allies of Skin at a Superior routine fit. Anua offers a wider variety of specialized toners and cleansers featuring key ingredients like heartleaf, while Allies of Skin tends to be priced higher.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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