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A+ skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A+ is an Indian skincare brand founded in 1990.

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A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. Its products suit sensitive skin best because of their mild composition. The standout product for acne-prone skin is the 345 Relief Cream. Users appreciate how the brand reliably supports daily moisture balance.

This page covers some of the most popular A+ products; for the whole A+ range, with a fit score for every product, use the Lovi app.

A+ moisturizers

Questions and answers

Is A+ worth it?

A+ is worth it for dry, oily, sensitive, combination, and acne-prone skin, where Lovi rates the brand-focused routines Superior. Every A+ product on this page lists no fragrance in its ingredients.

What are A+'s best products?

A+ has no top-ranked single product on this page, as 345 Relief Cream rates Average or Low across all skin types. However, the A+ routine is rated Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which A+ moisturizer is best for dry skin?

The 345 Relief Cream is the best A+ moisturizer for dry skin, though Lovi rates its fit for dry skin as Average.

Does A+ cause breakouts?

A+ products on this page do not cause breakouts, as Lovi rates 345 Relief Cream Average for acne-prone skin and oily acne-prone skin. Lovi rates the A+ routine Superior for acne-prone skin.

Is A+ fragrance-free?

Yes, every product from A+ on this page lists no fragrance in its ingredients.

What are the key ingredients in A+ products?

A+ products use niacinamide, panthenol, glycerin, ceramide np, and centella asiatica leaf extract as their key ingredients. Niacinamide helps reduce dark spots, while glycerin and panthenol support skin hydration.

The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002

How do I build a A+ skincare routine?

To build an A+ skincare routine, apply the 345 Relief Cream, which helps keep skin soft and smooth. Lovi rates the A+ routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from A+ on this page is fragrance-free.

What are good alternatives to A+?

Good alternatives to A+ include Minimalist, DOT & KEY, Deconstruct, and Biluma. Lovi rates the Minimalist-focused routine as High for dry and sensitive skin, and Superior for oily, combination, and acne-prone skin.

A+ vs Minimalist: which is better?

A+ is better than Minimalist for dry skin, where Lovi rates the A+ routine Superior and the Minimalist routine High. For sensitive skin, Lovi also rates the A+ routine Superior while the Minimalist routine is High. Both brands rate equally as Superior for oily, combination, and acne-prone skin.

Is A+ cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A+ as cruelty-free.

Research behind A+'s key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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