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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are skincare brands founded in 2016 and 1999, respectively. The Korean brand is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the British brand is known for nourishing toners, targeted serums, refreshing eye products, and hydrating moisturizers. Both suit dry skin best, though the first brand also suits sensitive skin and the latter suits acne-prone skin. They differ in their key formulations and specific target concerns, such as the former brand utilizing niacinamide to improve wrinkles and hyperpigmentation while the latter offers the Glow Tonic to maintain a balanced complexion.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

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Beauty of Joseon vs Pixi routines for oily skin

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Beauty of Joseon vs Pixi routines for combination skin

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Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi is better suited overall for skin care routines, earning a Superior routine fit for dry, oily, combination, acne-prone, mature, skin with dark spots, and oily acne-prone skin on Lovi. Beauty of Joseon also provides strong options, but Pixi excels with top-tier routine compatibility across every measured skin type.

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide and ginseng, achieving High routine fit for dry skin, sensitive skin, and skin with dark spots. Pixi emphasizes radiance and deep hydration, offering products with aloe vera and hyaluronic acid that achieve Superior routine fit across dry, oily, combination, acne-prone, and mature skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Pixi for dry skin?

For dry skin, Beauty of Joseon has a High routine fit on Lovi, while Pixi has a Superior routine fit. The products on this page for Beauty of Joseon feature key ingredients like hyaluronic acid and glycerin, which help provide deep hydration and moisturization.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Pixi: which moisturizer is better?

Pixi offers a Superior routine fit for dry skin compared to Beauty of Joseon which has a High fit. Both brands provide good hydration options on the products on this page.

Which is more affordable, Beauty of Joseon or Pixi?

This page does not contain pricing or affordability information to compare Beauty of Joseon and Pixi.

Between Beauty of Joseon and Pixi, which brand offers fragrance-free products?

Beauty of Joseon offers fragrance-free products, as every product on its page lists no fragrance in its ingredients. In contrast, Pixi includes fragrance in some of its formulas, such as Glow Tonic, Hydrating Milky Mist, and Antioxidant Tonic.

How do the founding years and origins of Beauty of Joseon and Pixi compare?

Beauty of Joseon was founded in 2016 in South Korea, whereas Pixi was founded earlier in 1999 in the United Kingdom. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, while 7 of 10 products on the Pixi page list no fragrance.

Which brand performs better for providing a radiance and glow according to reviewers?

For providing a radiance and glow, Pixi performs better according to reviewers, who frequently note its brightening and smoothing serums and overall radiance benefits. Its products on this page help deliver visible glowing effects, though they may occasionally cause skin irritation and sensitivity.

Beauty of Joseon or Pixi for oily skin?

For oily skin, Pixi achieves a Superior routine fit according to Lovi, while Beauty of Joseon reaches a High fit. The products on this page from Beauty of Joseon focus on key ingredients like niacinamide, whereas Pixi relies on hyaluronic acid and aloe vera.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Pixi for acne-prone skin?

Both Beauty of Joseon and Pixi are great options, as Lovi rates both as High for acne-prone skin. Pixi also features products like Retinol Tonic that have a Superior fit for this skin type and help smooth and brighten the skin.

The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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