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COSRX vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Pixi are a Korean skincare brand founded in 2013 and a British skincare brand founded in 2013, respectively. The former is dearly loved for its expertly formulated serums, moisturizers, cleansers, masks, and more, which thoughtfully incorporate hyaluronic acid, glycerin, and niacinamide to suit acne-prone skin and oily skin best. Meanwhile, the latter is loved for its nourishing toners, targeted serums, refreshing eye products, and hydrating moisturizers, all driven by effective formulas that suit dry skin and acne-prone skin best. These two brands differ in their geographical origins, founding years, and specific ingredient profiles, while both offer standout targeted care for various concerns.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

koreajoongangdaily.combeautymatter.comprnewswire.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular COSRX and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Pixi products

People Say

COSRXPixi
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
  • Glow, radiance and brightening Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
  • Lightweight absorption and texture Often MentionedOften Mentioned
    • “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
    • “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
  • Improves and smoothes skin texture Often MentionedSometimes Noted
    • “skin feels softer immediately — COSRX The 6 Peptide Skin Booster Serum”
    • “Skin feels like glass — COSRX BHA Blackhead Power Liquid”
    • “smoother skin — COSRX AHA/BHA Clarifying Treatment Toner”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Gentle and non-stripping formula Often MentionedRarely Noted
    • “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
    • “perfect for first-time retinol users — COSRX The Retinol 0.1 Cream”
    • “doesn't strip my skin — COSRX Low pH Good Morning Gel Cleanser”
    • “Gentle enough for regular use — Pixi Retinol Tonic”
  • Effective acne and pore control Often MentionedRarely Noted
    • “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
    • “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
    • “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
    • “faded acne scars — Pixi Glow Tonic”
  • Unpleasant texture and sticky residue Sometimes NotedOften Mentioned
    • “texture is gooey and stringy — COSRX Advanced Snail 92 All in One Cream”
    • “too slimy and sticky — COSRX Advanced Snail 96 Mucin Power Essence”
    • “too greasy — Pixi Glow Mist”
    • “I just could not get past this heavy feel. — Pixi Vitamin-C Serum”
  • Strong medicinal or chemical scent Sometimes NotedOften Mentioned
    • “smells like chemicals — COSRX Low pH Good Morning Gel Cleanser”
    • “smells like onions — COSRX The Retinol 0.1 Cream”
    • “smells like tea tree/medicinal — COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)”
    • “smell is overpowering — Pixi Glow Tonic”
  • Packaging and dispensing issues Sometimes NotedOften Mentioned
    • “tube cracked on the side — COSRX The Retinol 0.1 Cream”
    • “hate dipping fingers in — COSRX Advanced Snail 92 All in One Cream”
    • “packaging is terrible — COSRX The Hyaluronic Acid 3 Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”

COSRX vs Pixi routines for dry skin

See multi-brand routine · 99% fit

COSRX vs Pixi routines for oily skin

See multi-brand routine · 96% fit

COSRX vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

COSRX or Pixi: which is better?

Both brands are great choices depending on your specific skin concerns, with COSRX offering superior results for gentle acne and pore control while Pixi excels in radiance and overall routine fit for dry, combination, and mature skin types. COSRX helps improve and smooth skin texture with a generally fragrance-free formulation, whereas Pixi may provide a better glow and brightening effect despite frequent reports of strong fragrances.

What is the difference between COSRX and Pixi?

COSRX is a South Korean brand owned by Amorepacific that focuses heavily on gentle, non-stripping formulas, effective acne control, and skin texture improvement, with most products listing no fragrance. In contrast, Pixi is a British brand that excels in providing deep hydration and radiant glow, though some of its products feature strong fragrance and scent issues. Overall, COSRX offers superior fit levels for oily acne-prone and acne-prone skin, while Pixi provides a superior routine fit for dry, combination, and mature skin.

COSRX or Pixi for dry skin?

Pixi has a Superior routine fit for dry skin, whereas COSRX has a High fit level. Pixi provides deep hydration and radiance, while COSRX offers gentle and non-stripping formulas.

COSRX or Pixi: which moisturizer is better?

Both COSRX and Pixi offer effective moisturizers, with Lovi rating Pixi as having a Superior routine fit for dry skin compared to COSRX's High fit. COSRX features key ingredients like hyaluronic acid and glycerin across its products, while Pixi incorporates hydrating components such as aloe vera and hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, COSRX or Pixi?

The provided page facts do not contain pricing information, so neither COSRX nor Pixi can be identified as more affordable from this page.

How do COSRX and Pixi compare in terms of fragrance across their products?

COSRX has 37 out of 38 products on its page that list no fragrance, while Pixi has 7 out of 10 products with no fragrance. This means COSRX relies much less on added fragrances across its range.

Which brand performs better for glow, radiance, and brightening according to reviewers?

Pixi performs better for glow, radiance, and brightening according to reviewers.

What are the founding years and countries of origin for COSRX and Pixi?

COSRX was founded in 2013 in South Korea, while Pixi was founded in 1999 in the United Kingdom.

COSRX or Pixi for oily skin?

Both COSRX and Pixi achieve a Superior routine fit for oily skin on this page. COSRX provides products like the Oil-Free Ultra-Moisturizing Lotion that help control oil, while Pixi offers toners like Glow Tonic that support oily skin types.

COSRX or Pixi for acne-prone skin?

Both COSRX and Pixi offer a Superior routine fit for acne-prone skin. COSRX helps with effective acne and pore control, while Pixi provides radiance and glow.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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