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Anua vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and ISDIN are established international skincare lines offering thoughtfully formulated products for varied complexions. The Korean brand features toners, cleansers, and serums rich in heartleaf, niacinamide, and hyaluronic acid, serving dry and oily acne-prone skin best. Meanwhile, the Spanish creator delivers sophisticated sunscreens, moisturizers, and eye treatments tailored for dry and combination skin. While both houses provide targeted solutions for concerns like dark spots and aging, they differ fundamentally in their foundational ingredients and regional heritage.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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This page compares some of the most popular Anua and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs ISDIN products

People Say

AnuaISDIN
  • Lightweight and Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
    • “My skin felt sooo hydrated and looks so plump and dewey. — ISDIN Fusion Water”
  • Improves Skin Texture Often MentionedRarely Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin was much smoother — ISDIN Retinal Intense Serum”
  • Fades Dark Spots and Brightens Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “My hyperpigmentation has lightened and skin looks more even, even shines more. — ISDIN Flavo-C Serum”
  • Soothing and Calming Redness Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Gentle and Non-Irritating Formula Sometimes NotedRarely Noted
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
    • “great for beginners — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “no excessive exfoliation — ISDIN Retinal Intense Serum”
  • High Price vs Volume Rarely NotedOften Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “very expensive — ISDIN Eryfotona Actinica”
  • Fragrance and Scent Issues Rarely NotedOften Mentioned
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
    • “smell is overpowering — ISDIN Eryfotona Actinica”
  • Breakouts and Acne Often MentionedNot noted
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs ISDIN routines for dry skin

See multi-brand routine · 99% fit

Anua vs ISDIN routines for oily skin

See multi-brand routine · 96% fit

Anua vs ISDIN routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or ISDIN: which is better?

Anua does better for fading dark spots and soothing skin, while ISDIN offers superior routine fit across skin types and ultralight sunscreens.

What is the difference between Anua and ISDIN?

Anua is known for focusing on gentle, fragrance-free formulas that help soothe skin and fade dark spots, whereas ISDIN is recognized for its ultralight sunscreens and higher price point. Both brands feature products that help hydrate the skin and improve texture.

Anua or ISDIN for dry skin?

Both brands fit dry skin well, with Lovi rating Anua High and ISDIN Superior for this skin type. Anua features fragrance-free products on the products on this page and focuses on hydration and soothing ingredients like hyaluronic acid and heartleaf, while ISDIN offers ultralight sunscreens and moisturizers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or ISDIN: which moisturizer is better?

When comparing moisturizers, both Anua and ISDIN are featured on the page with multiple options, though Anua's moisturizers generally offer soothing and barrier support while ISDIN focuses on lightweight hydration. Lovi gives both brands varying fit levels depending on the specific skin type.

Which is more affordable, Anua or ISDIN?

Anua is more affordable, whereas reviewers often mention that ISDIN has a high price point.

Which brand has more products that are free of artificial fragrance?

Anua has more products free of artificial fragrance, as every single product on its page lists no fragrance in its ingredients. In contrast, ISDIN has fragrance listed in 5 out of its 8 products on the page.

How do the founding years and countries of origin compare between Anua and ISDIN?

Anua was founded in 2019 in South Korea, whereas ISDIN was founded much earlier in 1975 in Spain.

Which brand performs better for fading dark spots and improving skin texture?

Anua performs better for fading dark spots and improving skin texture, according to the review themes on this page.

Anua or ISDIN for oily skin?

For oily skin, ISDIN holds a Superior routine fit on this page, while Anua has a High fit level. ISDIN is frequently noted for its ultralight sunscreens and lightweight moisturizers.

Anua or ISDIN: which sunscreen is better?

ISDIN offers sunscreens that Lovi rates as Superior for several skin types on this page, whereas Anua sunscreens achieve a High fit. ISDIN sunscreens are widely noted by reviewers as ultralight, makeup-friendly, and skin-friendly.

Anua or ISDIN for sensitive skin?

Both Anua and ISDIN fit sensitive skin well, with Lovi fit levels of High for Anua and Superior for ISDIN on this page. Reviewers mention that Anua has gentle, non-irritating formulas and ISDIN offers skin-friendly sunscreens.

Anua or ISDIN for acne-prone skin?

Both Anua and ISDIN are good options for acne-prone skin, with Lovi rating the routine fit for this skin type as High for Anua and Superior for ISDIN. The products on this page for Anua feature key ingredients like niacinamide and heartleaf, while review themes note that Anua is better for fading dark spots and calming redness, and ISDIN is better for lightweight textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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