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Anua vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Estée Lauder are skincare brands offering diverse moisturizers, serums, cleansers, and other products built around hydrating elements like hyaluronic acid. Founded in 2019, the Korean brand is known for heartleaf and niacinamide, suiting dry and oily acne-prone skin best. Founded in 1946, the American brand is beloved for gentle compositions featuring glycerin, suiting mature and sensitive skin best. Both brands differ in their specific formulations, as the former focuses on heartleaf-driven soothing and brightening, while the latter centers on barrier support and deep hydration.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Estée Lauder products

People Say

AnuaEstée Lauder
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Soothing and Barrier Support Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • High Price and Value Issues Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Causes Breakouts and Acne Often MentionedRarely Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Anua vs Estée Lauder routines for dry skin

See multi-brand routine · 99% fit

Anua vs Estée Lauder routines for oily skin

See multi-brand routine · 96% fit

Anua vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Estée Lauder: which is better?

Anua is often better for brightening and soothing, while Estée Lauder offers deep hydration and specialized anti-aging formulas. For dry skin, Anua has a High fit compared to Estée Lauder's Average fit on this page.

What is the difference between Anua and Estée Lauder?

Anua generally offers better fit levels for dry skin and skin with dark spots than Estee Lauder, while both brands perform equally well for most other skin types on this page. Reviewers report that Anua excels in brightening and soothing, whereas Estee Lauder is often noted for deep hydration but comes with a higher price point.

Anua or Estée Lauder for dry skin?

Anua fits dry skin better than Estée Lauder, as the routine fit for dry skin is High for Anua and Average for Estée Lauder. Anua also features zero fragrance across the products on this page and delivers strong soothing and barrier support.

Anua or Estée Lauder: which cleanser is better?

Anua and Estée Lauder both offer effective cleansers, but Anua is a better fit for a wider variety of skin types on this page. Reviewers note that Estée Lauder provides gentle and non-drying cleansers with a high price point.

Which is more affordable, Anua or Estée Lauder?

Anua is more affordable, whereas reviewers mostly mention a high price point for Estée Lauder.

Between Anua and Estée Lauder, which brand performs better for brightening and glow according to reviewers?

Anua performs better for brightening and glow according to reviewers.

How do the fragrance profiles differ between Anua and Estée Lauder products based on the page details?

Every product on the Anua page lists no fragrance in its ingredients. In contrast, most Estée Lauder products on the page also list no fragrance, but two items specifically contain it.

Which brand has a higher routine fit level for skin with dark spots, Anua or Estée Lauder?

Anua has a higher routine fit level for skin with dark spots, scoring High compared to Estée Lauder's Average.

Anua or Estée Lauder for oily skin?

Both Anua and Estée Lauder are a High fit for oily skin. The products on this page help provide good routine options without leaning heavily toward one being better for this specific skin type.

Anua or Estée Lauder: which moisturizer is better?

Anua offers better moisturizers for dry skin and dry sensitive skin, where the products on this page achieve a Superior fit compared to Estée Lauder's Average fit. Anua's moisturizers help with soothing and barrier support, whereas Estée Lauder's options are often noted for a high price point.

Anua or Estée Lauder for sensitive skin?

Both Anua and Estée Lauder fit sensitive skin well, but Anua is a better choice for brightening and soothing while avoiding fragrance entirely across its products on this page. Estée Lauder also works well for sensitive skin and offers gentle cleansers, though some products may contain fragrance.

Anua or Estée Lauder: which sunscreen is better?

Anua and Estée Lauder both offer sunscreens on this page, with DayWear Moisturizer from Estée Lauder achieving a Superior fit level for dry sensitive skin, dry skin, sensitive skin, and mature skin. Anua focuses heavily on a fragrance-free formulation across its entire page, whereas Estée Lauder includes fragrance in some of its products like DayWear Moisturizer.

Anua or Estée Lauder for acne-prone skin?

Anua is a better fit for acne-prone skin, as Lovi rates its routine as High compared to Estée Lauder's High fit, but Anua excels specifically in brightening and soothing review themes while avoiding the breakout complaints noted for Estée Lauder. Topical niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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