🇺🇸United States

Beauty of Joseon vs Neutrogena

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Neutrogena are established skincare brands offering distinct approaches to daily care. Beauty of Joseon is a Korean brand known for thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best. Meanwhile, the American brand is loved for nourishing moisturizers, protective sunscreens, gentle cleansers, and refreshing toners formulated with glycerin, hyaluronic acid, and dimethicone, which suit sensitive skin and acne-prone skin best. While both brands offer gentle yet effective care, they differ in their specific formulations and targeted concerns.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

This page compares some of the most popular Beauty of Joseon and Neutrogena products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Neutrogena products

People Say

Beauty of JoseonNeutrogena
  • Gentle and fragrance-free formulas Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
  • Unique or pleasant texture Mostly MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in quickly — Beauty of Joseon Revive Eye Serum”
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
  • Deep hydration and moisturization Often MentionedMostly Mentioned
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
    • “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
    • “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softening and smoothing skin Sometimes NotedOften Mentioned
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “I can see a difference in my forehead wrinkles. — Neutrogena Retinol Regenerating Cream”
    • “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • No white cast and good under makeup Rarely NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
  • Effective makeup removal Sometimes NotedRarely Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
  • Scent issues and fragrance dislikes Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
    • “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Breakouts and skin irritation Often MentionedSometimes Noted
    • “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
    • “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
    • “The original scented version is packed with this heavy floral perfume. — Neutrogena Retinol Regenerating Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Packaging and value issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”

Beauty of Joseon vs Neutrogena routines for dry skin

Buy Beauty of Joseon routine · $128.39 · 87% fitBuy Neutrogena routine · $121.45 · 75% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Neutrogena routines for oily skin

Buy Beauty of Joseon routine · $210.39 · 80% fitBuy Neutrogena routine · $263.48 · 74% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs Neutrogena routines for combination skin

Buy Beauty of Joseon routine · $209.39 · 81% fitBuy Neutrogena routine · $243.38 · 77% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Neutrogena: which is better?

Both brands offer solid options, with Beauty of Joseon performing better for oily skin and dry sensitive skin, while Neutrogena is better suited for mature skin. Both brands achieve equal routine fit levels for dry, combination, sensitive, acne-prone, dark spot, and oily acne-prone skin types.

What is the difference between Beauty of Joseon and Neutrogena?

Beauty of Joseon and Neutrogena both offer high routine fit levels for dry, combination, sensitive, acne-prone, skin with dark spots, and oily acne-prone skin, while Beauty of Joseon has a high fit for oily skin and dry sensitive skin where Neutrogena rates average. Neutrogena achieves a high fit for mature skin while Beauty of Joseon rates average for it. Reviewers note that Neutrogena delivers better deep hydration, softening, smoothing, and good performance under makeup, whereas Beauty of Joseon is favored for its unique textures and effective makeup removal.

Beauty of Joseon or Neutrogena for dry skin?

Both Beauty of Joseon and Neutrogena offer a High routine fit for dry skin. Beauty of Joseon stands out for dry skin and dry sensitive skin with a High fit level across its products.

Beauty of Joseon or Neutrogena: which cleanser is better?

Both Beauty of Joseon and Neutrogena offer highly rated cleansers on this page. Beauty of Joseon provides gentle, fragrance-free formulas with unique textures, while Neutrogena features options that are well-suited for various skin types.

Which is more affordable, Beauty of Joseon or Neutrogena?

Packaging and value issues are sometimes noted for the products on this page from Beauty of Joseon.

Beauty of Joseon or Neutrogena for oily skin?

Beauty of Joseon fits oily skin better than Neutrogena, achieving a High routine fit compared to Neutrogena's Average fit level.

Beauty of Joseon or Neutrogena: which moisturizer is better?

Both Beauty of Joseon and Neutrogena offer moisturizers with a high Lovi fit for dry skin, but Beauty of Joseon is formulated entirely without fragrance across its products. Neutrogena frequently features ingredients like retinol and hyaluronic acid, which help with anti-aging and hydration.

The Journal of Investigative Dermatology, 2000Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or Neutrogena for sensitive skin?

Beauty of Joseon and Neutrogena both achieve a high Lovi fit level for sensitive skin on the products on this page. Beauty of Joseon features gentle, non-irritating formulas with key ingredients like hyaluronic acid, which helps hydrate and support skin recovery.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or Neutrogena: which sunscreen is better?

Both Beauty of Joseon and Neutrogena offer highly rated sunscreens for various skin types on this page. Beauty of Joseon sunscreen fits dry, sensitive, and oily skin with a High Lovi level, while Neutrogena offers options like Sport Face Sunscreen and Clear Face Liquid Lotion Sunscreen that reach a Superior fit for combination and oily skin.

Beauty of Joseon or Neutrogena for acne-prone skin?

Both Beauty of Joseon and Neutrogena fit acne-prone skin well, with Lovi rating both brands at a High level overall for this skin type.

Beauty of Joseon or Neutrogena for mature skin?

Neutrogena is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average fit. The products on this page for Neutrogena frequently feature retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

Beauty of Joseon or Neutrogena for dry sensitive skin?

Beauty of Joseon is a better fit for dry sensitive skin, offering a High routine fit compared to Neutrogena's Average level.

Beauty of Joseon or Neutrogena for skin with dark spots?

Both Beauty of Joseon and Neutrogena fit skin with dark spots well, as their routines achieve a High Lovi fit. Niacinamide, a key ingredient found in the products on this page, helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play