🇺🇸United States

Anua vs Beauty of Joseon

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Anua and Beauty of Joseon products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Beauty of Joseon products

People Say

AnuaBeauty of Joseon
  • Hydrating & Moisturizing Formula Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
  • Lightweight & Fast-Absorbing Texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Gentle & Non-Irritating Formula Often MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Improves Skin Texture & Smoothness Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Soothes Redness & Inflammation Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “calms redness — Beauty of Joseon Ginseng Essence Water”
  • Fades Dark Spots & Brightens Skin Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Causes Breakouts & Acne Often MentionedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “broke me out within minutes — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
  • No Visible Results or Ineffectiveness Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “did nothing for my hyperpigmentation — Beauty of Joseon Glow Serum”
    • “didn't notice a difference — Beauty of Joseon Apricot Blossom Peeling Gel”

Anua vs Beauty of Joseon routines for dry skin

Buy Beauty of Joseon routine · $128.39 · 87% fitBuy Anua routine · $147.85 · 85% fitSee multi-brand routine · 99% fit

Anua vs Beauty of Joseon routines for oily skin

Buy Anua routine · $215.75 · 83% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Anua vs Beauty of Joseon routines for combination skin

Buy Anua routine · $190.75 · 83% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Beauty of Joseon: which is better?

Anua is better for fading dark spots and improving skin texture, whereas Beauty of Joseon is noted as a gentler option for sensitive skin. Both brands offer high routine fit levels across most skin types, though Beauty of Joseon is more frequently reported by reviewers to cause breakouts.

What is the difference between Anua and Beauty of Joseon?

Anua and Beauty of Joseon both offer a high routine fit across most skin types, but Beauty of Joseon is noted for having gentler formulas, while Anua performs better for improving skin texture and fading dark spots.

Anua or Beauty of Joseon for dry skin?

Anua and Beauty of Joseon offer an equal High routine fit for dry skin on the products on this page. Topical hyaluronic acid helps improve skin hydration and moisture retention.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Beauty of Joseon: which cleanser is better?

Both Anua and Beauty of Joseon offer cleansers with a High Lovi fit for many skin types, such as oily and combination skin. Anua focuses heavily on heartleaf for its calming cleansers, while Beauty of Joseon uses ingredients like green plum to deliver gentle cleansing.

Which is more affordable, Anua or Beauty of Joseon?

The products on this page do not list pricing information, so it is not possible to determine whether Anua or Beauty of Joseon is more affordable.

Between Anua and Beauty of Joseon, which brand does better at fading dark spots and brightening skin?

Anua does better at fading dark spots and brightening skin compared to Beauty of Joseon. Topical niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer, contributing to these brightening effects.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do Anua and Beauty of Joseon compare when it comes to being gentle and non-irritating?

Beauty of Joseon does better than Anua for providing a gentle and non-irritating formula among the products on this page.

Which brand has a better routine fit for mature skin?

Anua has a better routine fit for mature skin, achieving a High level on Lovi compared to Beauty of Joseon which is Average.

Anua or Beauty of Joseon for oily skin?

Anua and Beauty of Joseon both offer a High routine fit for oily skin. Reviewers note that both brands provide lightweight and fast-absorbing toners.

Anua or Beauty of Joseon: which sunscreen is better?

Both Anua and Beauty of Joseon offer great sunscreens on the products on this page, with Anua featuring the Heartleaf Silky Moisture Sun Cream and Beauty of Joseon featuring the Relief Sun: Rice + Probiotics. Lovi rates the routine fit for both brands as High.

Anua or Beauty of Joseon for sensitive skin?

Both Anua and Beauty of Joseon are a High fit for sensitive skin on Lovi. Beauty of Joseon is noted for gentle and non-irritating formulas, while the products on this page for both brands list no fragrance in their ingredients.

Anua or Beauty of Joseon for acne-prone skin?

Both Anua and Beauty of Joseon achieve a High routine fit level for acne-prone skin on the products on this page. Reviewers note that Anua helps improve skin texture with serums while Beauty of Joseon is noted for gentle formulas, though some users mention that both brands may cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play