Anua vs celimax
Anua and celimax are Korean skincare brands founded in 2019 that offer thoughtfully formulated moisturizers, toners, serums, and cleansers. The brand Anua features hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin and dry skin best, while the brand celimax utilizes carefully selected ingredients to suit sensitive skin and acne-prone skin best. Both deliver targeted options for diverse routines, differing primarily in their specific hero lines and proprietary blends.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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celimax is a Korean skincare brand founded in 2019 and owned by ABSORBLAB Co., Ltd..
This page compares some of the most popular Anua and celimax products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs celimax products
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Heartleaf Pore Control Cleansing Oil
$17.00
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Heartleaf 77% Soothing Toner
$19.69
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Niacinamide 10% + TXA 4% Serum
$21.85
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PDRN Hyaluronic Acid Capsule 100 Serum
$27.37
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Heartleaf Quercetin Pore Deep Cleansing Foam
$13.00
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Rice 70 Glow Milky Toner
$21.00
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PEACH 70% NIACINAMIDE SERUM
$20.00
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Heartleaf 77% Clear Pad
$21.88
People Say
Soothes redness and irritation Often MentionedOften Mentioned
- “calms my face redness upon application — celimax Noni Ampoule”
- “Calms irritation — celimax Dual Barrier Creamy Toner”
- “No stinging on my hypersensitive skin — celimax Dual Barrier Skin Wearable Cream”
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
Lightweight and fast-absorbing texture Often MentionedOften Mentioned
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “absorbs incredibly fast — celimax Pore+Dark Spot Brightening Serum”
- “sinks right into the skin — celimax Noni Ampoule”
Improves skin texture Often MentionedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “glass-like smoothness — celimax RETINAL SHOT”
- “skin feels noticeably smoother — celimax Heartleaf BHA Peeling Pad”
Deep hydration Often MentionedSometimes Noted
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “skip moisturizer — Anua Heartleaf Silky Moisture Sun Cream”
- “Skin stays soft throughout the day — celimax Dual Barrier Creamy Toner”
Gentle and non-irritating formula Sometimes NotedSometimes Noted
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “No stinging on sensitive skin — Anua Heartleaf 77% Soothing Toner”
- “Doesn't irritate — celimax Dual Barrier Creamy Toner”
- “zero irritation or sensitivity — celimax Pore+Dark Spot Brightening Serum”
Glass skin glow Sometimes NotedRarely Noted
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “beautiful glow — Anua Heartleaf Silky Moisture Sun Cream”
- “gives a very beautiful glow to your skin — celimax Noni Ampoule”
Severe breakouts and acne Often MentionedRarely Noted
- “made me break out in small red pimples — celimax Noni Ampoule”
- “Caused closed comedones — celimax Dual Barrier Creamy Toner”
- “tiny bumps — celimax Pore+Dark Spot Brightening Pad”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Anua vs celimax routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
$15.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
$21.00
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Noni Acne Bubble Cleanser
Morning · Evening · Once a week
$19.50
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Hydrating Toner
Dual Barrier Creamy Toner
Morning
$22.29
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Moisturizer
Dual Barrier Skin Wearable Cream
Morning · Evening · Once a week
$20.16
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
$15.99
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Pre-Cleanser
Derma Nature Fresh Blackhead Jojoba Cleansing Oil
Evening · Once a week
$15.22
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Serum or Treatment
Noni Ampoule
Evening · Once a week
$23.18
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Anua routine · $147.85 · 85% fit
Buy celimax routine · $138.34 · 73% fitSee multi-brand routine · 99% fit
Anua vs celimax routines for oily skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
$15.90
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Noni Acne Bubble Cleanser
Morning · Evening · Once a week
$19.50
-
Hydrating Toner
Dual Barrier Creamy Toner
Morning · Once a week
$22.29
-
Moisturizer
Dual Barrier Skin Wearable Cream
Morning · Evening · Once a week
$20.16
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Derma Nature Fresh Blackhead Jojoba Cleansing Oil
Evening · Once a week
$15.22
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Cleansing Toner
Ji.Woo.Gae Cica BHA Blemish Toner Pad
Evening
$21.03
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Serum or Treatment
Heartleaf BHA Peeling Pad
Evening · Once a week
$17.25
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Anua routine · $215.75 · 83% fit
Buy celimax routine · $278.42 · 81% fitSee multi-brand routine · 98% fit
Anua vs celimax routines for combination skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
$21.00
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
$15.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Noni Acne Bubble Cleanser
Morning · Evening · Once a week
$19.50
-
Hydrating Toner
Dual Barrier Creamy Toner
Morning · Once a week
$22.29
-
Moisturizer
Dual Barrier Skin Wearable Cream
Morning · Evening · Once a week
$20.16
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
$14.97
-
Pre-Cleanser
Derma Nature Fresh Blackhead Jojoba Cleansing Oil
Evening · Once a week
$15.22
-
Cleansing Toner
Ji.Woo.Gae Cica BHA Blemish Toner Pad
Evening
$21.03
-
Serum or Treatment
Heartleaf BHA Peeling Pad
Evening · Once a week
$17.25
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Anua routine · $190.75 · 83% fit
Buy celimax routine · $257.42 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or celimax: which is better?
Anua generally delivers better results for deep hydration and glass skin glow, whereas celimax is better at soothing redness and irritation. For dry skin and dry sensitive skin, Anua has a High routine fit while celimax has an Average routine fit.
What is the difference between Anua and celimax?
Anua delivers better deep hydration and a glass skin glow, whereas celimax excels at soothing redness and irritation. Both brands offer fragrance-free products on this page, but Anua is a better fit for dry skin and dry sensitive skin.
Anua or celimax for dry skin?
Anua provides a High routine fit for dry skin, whereas celimax offers an Average routine fit. Anua also helps deliver deep hydration better than celimax according to reviewers.
Anua or celimax: which cleanser is better?
Anua offers cleansers with High fit levels for oily and acne-prone skin on the products on this page, while celimax also provides effective options like its noni acne bubble cleanser. Both brands feature gentle, fragrance-free formulations, but Anua is often recognized for deep hydration and glass skin glow.
Which is more affordable, Anua or celimax?
The products on this page do not list pricing information, so neither Anua nor celimax can be determined as more affordable.
Anua or celimax: which brand provides better deep hydration?
Anua provides better deep hydration than celimax, according to the review themes on this page.
Anua or celimax: which brand is better for soothing redness and irritation?
celimax is better for soothing redness and irritation, as reviewers mostly note its moisturizers are calming and soothing. Anua is better for deep hydration and providing a glass skin glow, while both brands feature no fragrance in the products on this page.
Anua or celimax for oily skin?
Both Anua and celimax are great choices, as Lovi rates their routines as High for oily skin. Anua helps deliver deep hydration and a glass skin glow, while celimax helps soothe redness and irritation.
Anua or celimax: which moisturizer is better?
Anua is better for moisturizers because it offers superior fit levels for dry and dry sensitive skin compared to celimax. Additionally, Anua provides deeper hydration and glass skin glow.
Anua or celimax for sensitive skin?
Anua provides a High routine fit for sensitive skin, while celimax also provides a High fit on this page. Reviewers note that Anua is better for glass skin glow and deep hydration, whereas celimax is better for soothing redness and irritation.
Anua or celimax: which sunscreen is better?
Anua has a High fit level for the products on this page when it comes to sun protection across skin types, while celimax ranges from High to Low. Both brands offer sunscreen options that help protect the skin.
Anua or celimax for acne-prone skin?
Anua and celimax both fit acne-prone skin at a High level on the products on this page.
Anua or celimax for dry sensitive skin?
Anua is the better choice for dry sensitive skin because Lovi rates its routine fit as High, compared to Average for celimax. Additionally, the products on this page for Anua offer deep hydration and a glass skin glow, whereas celimax may cause severe breakouts.
Research behind their key ingredients
Titanium dioxide and zinc oxide nanoparticles in sunscreens: focus on their safety and effectiveness
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effect of Camellia japonica oil on human type I procollagen production and skin barrier function
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Protective effects of Camellia japonica flower extract against urban air pollutants
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Morinda citrifolia Linn. (Rubiaceae) leaf extracts mitigate UVB-induced erythema
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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