SKIN1004 vs Anua
SKIN1004 and Anua are Korean skincare brands built around soothing ingredients like hyaluronic acid and niacinamide. SKIN1004 centers its toners, moisturizers, and sunscreens on centella asiatica to suit combination and dry skin, while Anua focuses its moisturizers, serums, and cleansers on heartleaf to serve oily acne-prone and dry skin. Both offer targeted solutions for acne, dark spots, and mature skin, yet they differ in their signature botanical bases.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
This page compares some of the most popular SKIN1004 and Anua products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Anua products
-
Heartleaf Pore Control Cleansing Oil
$17.00
-
Heartleaf 77% Soothing Toner
$19.69
-
Niacinamide 10% + TXA 4% Serum
$21.85
-
PDRN Hyaluronic Acid Capsule 100 Serum
$27.37
-
Heartleaf Quercetin Pore Deep Cleansing Foam
$13.00
-
Rice 70 Glow Milky Toner
$21.00
-
PEACH 70% NIACINAMIDE SERUM
$20.00
-
Heartleaf 77% Clear Pad
$21.88
-
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
$17.85
-
Madagascar Centella Light Cleansing Oil
$31.85
-
Madagascar Centella Toning Toner
$26.00
-
Madagascar Centella Poremizing Light Gel Cream
$18.79
-
Madagascar Centella Quick Calming Pad
$21.15
-
Madagascar Centella Watergel Sheet Ampoule Mask
$15.00
-
Hyalu-Cica Moisture Cream
$17.59
-
Zombie Pack
$15.00
People Say
Hydration and soothing Mostly MentionedMostly Mentioned
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Lightweight texture Mostly MentionedOften Mentioned
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
Gentle and non-irritating Often MentionedOften Mentioned
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Exfoliation and smoothing Sometimes NotedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “helps to get rid of dark spots — Anua Rice Enzyme Brightening Cleansing Powder”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “skin feels super soft — SKIN1004 Zombie Pack”
Cleansing and pore care Sometimes NotedSometimes Noted
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “dense creamy foam — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
No white cast and makeup compatibility Rarely NotedSometimes Noted
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
Breakouts and acne Rarely NotedOften Mentioned
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
- “Caused tiny bumps — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky or shiny finish Sometimes NotedSometimes Noted
- “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “looked greasy by midday — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
Irritation and stinging Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
- “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
- “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
SKIN1004 vs Anua routines for dry skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Probio-Cica Essence Toner
Morning
$18.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
$15.00
-
Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
$15.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
$21.00
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy SKIN1004 routine · $96.70 · 87% fit
Buy Anua routine · $147.85 · 85% fitSee multi-brand routine · 99% fit
SKIN1004 vs Anua routines for oily skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
$18.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
$15.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
$15.90
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy SKIN1004 routine · $245.19 · 87% fit
Buy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit
SKIN1004 vs Anua routines for combination skin
-
Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
$26.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
$15.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
$21.00
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
$15.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy SKIN1004 routine · $232.19 · 88% fit
Buy Anua routine · $190.75 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
SKIN1004 or Anua: which is better?
Both SKIN1004 and Anua are good options, as they offer an equal routine fit across all skin types on this page. SKIN1004 is better for a lightweight texture, while Anua does better with exfoliation and pore care.
What is the difference between SKIN1004 and Anua?
Both SKIN1004 and Anua offer fragrance-free skincare products, but Anua stands out for better exfoliation, smoothing, cleansing, and pore care, whereas SKIN1004 features a lighter texture.
SKIN1004 or Anua for dry skin?
Both SKIN1004 and Anua offer a high routine fit for dry skin with the products on this page. SKIN1004 is noted for lighter textures, while Anua focuses more on exfoliation and barrier support.
SKIN1004 or Anua: which cleanser is better?
Anua does better for cleansing and pore care among the products on this page. Reviewers frequently mention Anua for its effective brightening serums and texture improvements, while SKIN1004 is noted more for soothing and lightweight toners and moisturizers.
Which is more affordable, SKIN1004 or Anua?
The compared page data does not mention pricing information for either SKIN1004 or Anua, so affordability cannot be determined from the provided details.
Between SKIN1004 and Anua, which brand is better for exfoliation and smoothing?
Anua is better than SKIN1004 for exfoliation and smoothing based on reviewer feedback for the products on this page.
How do the founding years and company ownership compare between SKIN1004 and Anua?
SKIN1004 was founded in 2012 in South Korea and has been owned by Goodai Global Inc. since 2024, whereas Anua was founded in 2019 in South Korea and is owned by The Founders Inc.
Which brand performs better for cleansing and pore care according to reviewer themes?
Anua performs better for cleansing and pore care compared to SKIN1004. Reviewers note that Anua excels in this category, offering effective pore care and cleansing solutions across the products on this page.
SKIN1004 or Anua for oily skin?
Both SKIN1004 and Anua achieve a High routine fit for oily skin. Reviewers find that SKIN1004 delivers a more lightweight texture, while Anua does better for cleansing and pore care.
SKIN1004 or Anua: which moisturizer is better?
Both SKIN1004 and Anua offer effective moisturizers among the products on this page, with similar routine fit levels for various skin types. SKIN1004 leans toward lightweight, soothing options featuring centella and hyaluronic acid, while Anua includes rich barrier support and exfoliating formulas.
SKIN1004 or Anua for sensitive skin?
Both SKIN1004 and Anua achieve a High Lovi fit level for sensitive skin with the products on this page. Reviewers note that both brands feel gentle and non-irritating, and every product on this page lists no fragrance in its ingredients.
SKIN1004 or Anua: which sunscreen is better?
Both SKIN1004 and Anua offer sunscreens with a high Lovi fit across multiple skin types, including sensitive and dry skin, and list no fragrance in their ingredients. Reviewers note that Anua sunscreens tend to perform better regarding a lack of white cast and makeup compatibility.
SKIN1004 or Anua for acne-prone skin?
Both SKIN1004 and Anua achieve a High routine fit for acne-prone skin on this page, but they lean toward different strengths. SKIN1004 products on this page are noted for lightweight hydration and soothing care, while Anua focuses more on brightening serums and pore care.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.





















































