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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent skincare brands offering diverse moisturizers, cleansers, toners, serums, and sunscreens tailored to distinct complexions. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to best suit oily, acne-prone, and combination skin, whereas the Japanese brand relies on ingredients like glycerin to deliver gentle daily care for sensitive and mature skin. These approaches diverge as the former targets blemishes and hyperpigmentation with specialized serums, while the latter focuses on smoothing wrinkles and improving stratum corneum hydration through meticulous formulations.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Shiseido routine · SAR 2,211.82 · 81% fitBuy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit

Anua vs Shiseido routines for oily skin

Buy Shiseido routine · SAR 2,494.74 · 84% fitBuy Anua routine · SAR 508.48 · 81% fitSee multi-brand routine · 97% fit

Anua vs Shiseido routines for combination skin

Buy Shiseido routine · SAR 2,213.02 · 84% fitBuy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Shiseido: which is better?

Both brands perform well on this page, but they suit different preferences since Anua focuses on fragrance-free pore care while Shiseido offers luxurious textures and deep hydration.

What is the difference between Anua and Shiseido?

Both brands offer solid routines across skin types, but Shiseido stands out for deeper hydration and luxurious textures, whereas Anua excels in pore cleansing and care while keeping all products fragrance-free. Shiseido products often carry strong fragrances and higher price points, while Anua reviews sometimes mention breakouts.

Anua or Shiseido for dry skin?

Both Anua and Shiseido fit dry skin well, as the products on this page achieve a High routine fit for this skin type. Anua offers fragrance-free options with ingredients like hyaluronic acid, while Shiseido provides luxurious hydration through formulas such as the Essential Energy Hydrating Cream.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Shiseido: which cleanser is better?

Anua offers better pore cleansing and care for the products on this page, whereas Shiseido provides deep-cleansing and efficient cleansers with luxurious textures. Anua lists no fragrance in any of its products, while most Shiseido cleansers feature a strong fragrance.

Which is more affordable, Anua or Shiseido?

Anua is more affordable than Shiseido, as high price points are frequently noted as a drawback for Shiseido products on the page while Anua is noted as having a high price point only as a negative review theme in comparison.

Between Anua and Shiseido, which brand is better for addressing dark spots?

Both brands are equal for addressing dark spots, offering high fit routines and effective brightening serums on the products on this page. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Do Anua and Shiseido products contain added fragrance?

Anua lists no fragrance in its ingredients across the products on this page, whereas 15 of 20 Shiseido products on this page list added fragrance.

Which brand focuses more on pore cleansing and care between Anua and Shiseido?

Anua focuses more on pore cleansing and care compared to Shiseido. The products on this page for Anua excel in pore cleansing and care.

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer products on this page that are a High fit for oily skin. Reviewers note that Anua is better for pore cleansing and care, whereas Shiseido is noted for deep hydration.

Anua or Shiseido: which moisturizer is better?

Both Anua and Shiseido offer moisturizers that help deliver deep hydration to the skin. Anua focuses on soothing and barrier support, while Shiseido provides luxurious textures and firming benefits.

Anua or Shiseido for sensitive skin?

Both brands offer a High routine fit for sensitive skin, but Anua is unlikely to cause irritation from fragrance since every product on its page lists no fragrance, whereas 15 of Shiseido's 20 products contain fragrance.

Anua or Shiseido: which sunscreen is better?

Anua offers sunscreen options on this page, such as the Heartleaf Silky Moisture Sun Cream, while Shiseido features multiple sunscreens including the Ultimate Sun Protector Lotion and Benefiance Wrinkle Smoothing Day Cream. Both brands provide sunscreens that help protect the skin, though review themes indicate Anua may have fewer concerns regarding strong fragrance and scent issues compared to Shiseido.

Anua or Shiseido for acne-prone skin?

Both Anua and Shiseido offer a High routine fit for acne-prone skin on the products on this page. However, reviewers note that Anua provides better pore cleansing and care, whereas Shiseido is more frequently associated with breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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