🇺🇸United States

MISSHA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

MISSHA is a Korean skincare brand founded in 2000 and owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

MISSHA is loved for its thoughtful range of serums, cleansers, moisturizers, sunscreens, and more, as well as its nourishing formulas. Its products suit dry skin and oily skin best, thanks to these balancing formulations. For specific needs, the standout products include the Vita C Plus Spot Correcting & Firming Ampoule for acne-prone skin, the Ultra Hyalon Cleansing Cream for skin with dark spots, and the Super Aqua Ultra Hyalron Cleansing Foam for mature skin. Through these targeted offerings, the brand delivers reliable daily care for a steady and healthy complexion.

This page covers some of the most popular MISSHA products; for the whole MISSHA range, with a fit score for every product, use the Lovi app.

Other MISSHA products

People Say

★4.6Overall rating based on 21.1k+ reviews

Reviewers most often praise MISSHA for deep hydration, brightening effects, and effective cleansing. The most common complaints are skin irritation and a drying or stripping formula.

Highlights

  • Deep cleansing cleansers Mostly Mentioned
    • “squeaky clean feeling — Vita C Plus Clear Complexion Foaming Cleanser”
    • “removes light makeup well — Super Aqua Ultra Hyalron Cleansing Foam”
  • Fast-absorbing serums Mostly Mentioned
    • “absorbs pretty quickly — Time Revolution Night Repair Ampoule 5X”
    • “absorbs quickly without leaving skin feeling too sticky — Vita C Plus Spot Correcting & Firming Ampoule”
  • Unpleasant scent Often Mentioned
    • “smell is a bit strong — Time Revolution Night Repair Ampoule 5X”
    • “smells like perfume — All Around Safe Block Soft Finish Sun Milk”
    • “yeasty smell — Time Revolution The First Treatment Essence”
  • Can be drying Sometimes Noted
    • “clings to dry patches — All Around Safe Block Soft Finish Sun Milk”
    • “too stripping in winter — Super Aqua Ultra Hyalron Cleansing Foam”
    • “skin felt tight — Vita C Plus Clear Complexion Foaming Cleanser”

Sources: lovi.care, yesstyle.com, sokoglam.com, influenster.com, iherb.com, reddit.com, and more

Questions and answers

Is MISSHA good for oily skin?

Yes, MISSHA fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. The MISSHA products on this page help clean and treat oily skin while leaving out fragrance.

Is MISSHA worth it?

MISSHA is worth it, as Lovi rates the brand routines Superior for dry, oily, and sensitive skin. Reviewers often mention that the serums soak in fast and the cleansers leave skin deeply clean, though some note an unpleasant scent. The MISSHA products on this page also list no fragrance in their ingredients.

What are MISSHA's best products?

MISSHA's best products depend on the goal, with the Vita C Plus Spot Correcting & Firming Ampoule and Ultra Hyalon Cleansing Cream rated Superior for dry skin, and the Time Revolution The First Treatment Essence rated High across multiple skin types including dry, oily, and sensitive skin. Reviewers also frequently mention that its deep cleansing cleansers and fast-absorbing serums are standouts in the line.

Which MISSHA moisturizer is best for dry skin?

Lovi rates Time Revolution The First Treatment Essence High for dry skin. Sodium hyaluronate in MISSHA moisturizers helps improve hydration and skin quality.

Dermatologic Therapy, 2022

Does MISSHA cause breakouts?

MISSHA is unlikely to cause breakouts, as the MISSHA products on this page are fragrance-free and the brand fits acne-prone skin well. Lovi rates the MISSHA-focused routine Superior for acne-prone skin.

Is MISSHA fragrance-free?

Yes, every one of the MISSHA products on this page lists no fragrance in its ingredients. Reviewers note an unpleasant scent, which may come from the natural ingredients rather than added fragrance.

What are the key ingredients in MISSHA products?

MISSHA uses ingredients like niacinamide and sodium hyaluronate, which help brighten dark spots and keep skin hydrated. Studies show that niacinamide is effective at reducing pigmentation, while sodium hyaluronate helps improve skin quality and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a MISSHA skincare routine?

To build a MISSHA routine for dry skin, start your morning by washing with the Super Aqua Ultra Hyalron Cleansing Foam, then apply the Calming Deep Moisture Toner, follow with the Time Revolution The First Treatment Essence, and finish with the Piedmont Waterfull Mild Sunscreen. In the evening, use the Ultra Hyalon Cleansing Cream to remove makeup, cleanse again with the Super Aqua foam, and apply the Time Revolution essence. Once a week, you can add the Vita Essential Mask into your evening routine for extra nourishment.

Where can I buy MISSHA, and how much does it cost?

MISSHA products are available on Amazon US. Prices on the page range from $9.20 to $31.10, with most falling between $16.29 and $30.99.

What are good alternatives to MISSHA?

Good alternatives to MISSHA include SKIN1004, Anua, and Medicube, which also have dedicated brand pages on Lovi. For dry skin, SKIN1004 offers a routine that rates Superior, matching MISSHA's top-tier level.

MISSHA vs SKIN1004: which is better?

MISSHA and SKIN1004 both fit dry, sensitive, and combination skin at a Superior level, while MISSHA fits oily and acne-prone skin at a Superior level compared to SKIN1004's High level. Reviewers mention that MISSHA offers deep cleansing and fast-absorbing serums, though an unpleasant scent is often noted and some products can be drying.

Who owns MISSHA, and where is it from?

MISSHA is a Korean brand founded in 2000, owned by IMM Private Equity since 2017.

marketscreener.comkedglobal.comkoreatimes.co.kren.wikipedia.org

Is MISSHA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MISSHA as cruelty-free.

Is MISSHA good for dry skin?

MISSHA is a good choice for dry skin, as Lovi rates the MISSHA-focused routine Superior for this skin type. The MISSHA products on this page list no fragrance, and the brand offers top-rated hydrating cleansers and serums that help keep dry skin soft and smooth.

Dermatologic Therapy, 2022

Which MISSHA cleanser is best for oily skin?

Super Aqua Ultra Hyalron Cleansing Foam is the best MISSHA cleanser for oily skin, followed by Vita C Plus Clear Complexion Foaming Cleanser.

Is MISSHA good for sensitive skin?

MISSHA is a great choice for sensitive skin because Lovi rates its brand-focused routines Superior for this skin type. The MISSHA products on this page list no fragrance in their ingredients, which helps keep irritation low.

Which MISSHA sunscreen is best for sensitive skin?

The All Around Safe Block Soft Finish Sun Milk is the best choice, as Lovi rates it High for sensitive skin. This sunscreen helps shield sensitive skin while keeping it smooth and calm.

Is MISSHA good for acne-prone skin?

Yes, MISSHA fits acne-prone skin well, as Lovi rates the MISSHA-focused routine Superior for this skin type. The MISSHA products on this page list no fragrance, and reviewers frequently mention that the cleansers clean deeply.

Is MISSHA good for skin with dark spots?

Yes, MISSHA is good for skin with dark spots because several products on the page, such as the Vita C Plus Spot Correcting & Firming Ampoule and Time Revolution The First Treatment Essence, rate High for this skin type. Niacinamide in MISSHA formulas helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is MISSHA good for mature skin?

Yes, MISSHA is a great choice for mature skin, as Lovi rates the brand-focused routine Superior for dry, sensitive, and other skin types while featuring fast-absorbing serums and deep-cleansing options.

Research behind MISSHA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play