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Purito vs Paula's Choice

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Paula's Choice are two well-regarded skincare lines offering everything from cleansers and moisturizers to targeted serums, toners, and sunscreens. The first brand, founded in 2017 and owned by Corstone Capital since 2022, creates gentle and effective formulas that suit dry skin and dry sensitive skin best, with standout options like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin. Conversely, the second brand, established in 1995 and acquired by Unilever in 2021, builds its products around ingredients like hyaluronic acid, glycerin, and vitamin c to fit oily skin and combination skin best. While both brands feature dedicated solutions for various concerns, they differ significantly in their ingredient philosophies and ideal skin types.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Purito and Paula's Choice products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Paula's Choice products

People Say

PuritoPaula's Choice
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
  • Soothing and calming Mostly MentionedSometimes Noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “calmed redness immediately — Paula's Choice 10% Azelaic Acid Booster”
  • Skin barrier and texture repair Rarely NotedMostly Mentioned
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Acne-safe and clear skin Sometimes NotedOften Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Fragrance-free and gentle formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Glass skin and radiant finish Rarely NotedOften Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “spots barely visible — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • High price point and poor value Not notedMostly Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Unpleasant smell, scent or oil issue Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
  • Insufficient moisture or hydration Often MentionedRarely Noted
    • “Not hydrating enough for winter. — Paula's Choice Clear Oil-Free Moisturizer”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and purging Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “causing red acne — Paula's Choice 1% Retinol Treatment”

Purito vs Paula's Choice routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Paula's Choice routine · $198.70 · 84% fitSee multi-brand routine · 99% fit

Purito vs Paula's Choice routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy Paula's Choice routine · $384.42 · 89% fitSee multi-brand routine · 98% fit

Purito vs Paula's Choice routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy Paula's Choice routine · $353.90 · 89% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Paula's Choice: which is better?

Purito is better for sensitive and dry skin, whereas Paula's Choice is better for skin barrier and texture repair as well as acne-safe care.

What is the difference between Purito and Paula's Choice?

Purito offers a Superior routine fit for dry skin, sensitive skin, and acne-prone skin, while Paula's Choice has a High routine fit for those skin types. Reviewers note that Purito excels at soothing and calming, whereas Paula's Choice does better with skin barrier and texture repair.

Purito or Paula's Choice for dry skin?

Purito is a better fit for dry skin, offering a Superior routine compared to the High fit from Paula's Choice. The products on this page for Purito feature soothing moisturizers and gentle hydrating formulas, which help deliver adequate moisture without heavy residues.

Purito or Paula's Choice: which moisturizer is better?

Purito is better for soothing and calming moisturizers, while the products on this page for both brands feature lightweight and non-greasy textures.

Which is more affordable, Purito or Paula's Choice?

Purito has a higher price point and poor value according to reviewers, whereas Paula's Choice is noted for having a high price and packaging issues.

Purito or Paula's Choice for dark spots?

For dark spots, Lovi fit for Purito is Superior and Paula's Choice is High. Niacinamide helps reduce cutaneous pigmentation and melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Paula's Choice for soothing and calming the skin?

Purito is the better choice for soothing and calming the skin, as it outperforms Paula's Choice in that review category.

Purito or Paula's Choice for oily skin?

Both Purito and Paula's Choice fit oily skin at a High level on the products on this page. Reviewers note that both brands provide lightweight and non-greasy textures for this skin type.

Purito or Paula's Choice: which sunscreen is better?

Purito offers the Daily Soft Touch Sunscreen, which has a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Paula's Choice features the Youth-Extending Daily Hydrating Fluid SPF 50, which provides a High fit for dry skin and dry sensitive skin.

Purito or Paula's Choice for sensitive skin?

Purito is the better choice for sensitive skin, achieving a Superior routine fit compared to Paula's Choice, which reaches a High fit level.

Purito or Paula's Choice for acne-prone skin?

Purito is better for acne-prone skin on this page, as Lovi rates its overall routine fit as Superior compared to High for Paula's Choice.

Purito or Paula's Choice for mature skin?

For mature skin, Purito has a Superior Lovi fit compared to the High fit of Paula's Choice. Reviewers note that Purito offers gentle and lightweight serums and soothing moisturizers, while Paula's Choice features smooth textures and anti-aging serums containing ingredients like retinol that help stimulate collagen accumulation in aged skin.

The Journal of Investigative Dermatology, 2000

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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