🇺🇸United States

Purito vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Kiehl's are two skincare brands offering thoughtful moisturizers, serums, sunscreens, toners, and more. The former, established in 2017, features gentle formulas that suit dry skin and dry sensitive skin best, while the latter, founded in 1851, incorporates nourishing glycerin and squalane to suit mature skin and skin with dark spots best. Both provide targeted solutions for various needs, such as distinct options for acne-prone skin, dark spots, and mature skin. Through these carefully crafted items, the Korean brand offers a steady and soothing approach, whereas the American brand utilizes balanced formulations to increase hydration and restore epidermal barrier function.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Purito and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Kiehl's products

People Say

PuritoKiehl's
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
  • Safe for Sensitive Skin Mostly MentionedOften Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedOften Mentioned
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
    • “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Skin Barrier and Texture Improvement Rarely NotedOften Mentioned
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
  • Makeup Compatibility and Primer Qualities Rarely NotedSometimes Noted
    • “concealer glides on smoothly — Kiehl's Creamy Eye Treatment with Avocado”
    • “no pilling — Kiehl's Ultra Facial Cream”
    • “no pilling — Kiehl's Better Screen UV Serum”
    • “sits beautifully under sunscreen and makeup — Purito Deep Sea Pure Water Cream”
  • High Price Point Not notedMostly Mentioned
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedRarely Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “dealing with cystic acne — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “triggered a breakout — Kiehl's Super Multi-Corrective Cream”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Lack of Visible Results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Did absolutely nothing — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “Takes months to see — Kiehl's Clearly Corrective™ Dark Spot Solution”

Purito vs Kiehl's routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Kiehl's routine · $382.00 · 82% fitSee multi-brand routine · 99% fit

Purito vs Kiehl's routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy Kiehl's routine · $343.42 · 80% fitSee multi-brand routine · 98% fit

Purito vs Kiehl's routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy Kiehl's routine · $339.90 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Kiehl's: which is better?

Purito is generally better for sensitive, acne-prone, and dry sensitive skin, offering a Lovi fit level of Superior for those skin types compared to Kiehl's High. Reviewers note that Purito excels in providing lightweight, soothing, and fragrance-free moisturizers, whereas Kiehl's is frequently cited for high prices and causing breakouts.

What is the difference between Purito and Kiehl's?

Purito offers fragrance-free products on this page and tends to be gentler for sensitive and acne-prone skin, whereas Kiehl's is often praised for deep hydration and targeting mature skin or dark spots despite sometimes causing breakouts. Lovi rates Purito as Superior for dry, sensitive, and acne-prone skin, while Kiehl's generally fits best for mature skin and dark spots.

Purito or Kiehl's for dry skin?

Purito is the better choice for dry skin, as Lovi rates its routine as Superior compared to High for Kiehl's. Purito also features fragrance-free options and is praised for soothing moisturizers.

Purito or Kiehl's: which moisturizer is better?

Purito is better for soothing and lightweight hydration, while Kiehl's is better for deep hydration and plumping. Reviewers often mention that Purito offers calming moisturizers that are safe for sensitive skin, whereas Kiehl's products on this page sometimes cause breakouts and irritation.

Which is more affordable, Purito or Kiehl's?

Purito is more affordable, as reviewers often note a high price point for Kiehl's while Purito is known for being budget-friendly.

Purito or Kiehl's: which brand is better for mature skin?

Purito is better for mature skin, as Lovi rates its routine as Superior compared to High for Kiehl's. Purito features fragrance-free options and is praised for gentle, lightweight serums and soothing moisturizers that are well suited for sensitive skin.

Purito or Kiehl's: which has more products containing fragrance?

Kiehl's has more products containing fragrance, with two products on this page listing fragrance in their ingredients. In contrast, every product on the Purito page lists no fragrance.

Purito or Kiehl's: which brand is better for treating dark spots?

Purito is better for treating dark spots, as Lovi rates its routine fit for skin with dark spots as Superior, whereas Kiehl's routine fit is rated High.

Purito or Kiehl's for oily skin?

For oily skin, both Purito and Kiehl's are good options. Lovi rates the routine fit for Purito as High and Kiehl's as High.

Purito or Kiehl's: which sunscreen is better?

Purito offers a better sunscreen fit for sensitive, acne-prone, and dry skin, as its Daily Soft Touch Sunscreen achieves a Superior Lovi fit level across those skin types. Kiehl's Better Screen UV Serum also performs well for sun protection on this page, but Purito stands out for sensitive skin.

Purito or Kiehl's for sensitive skin?

For sensitive skin, Purito is better because Lovi gives the brand a Superior fit compared to Kiehl's High. Reviewers note that Purito products on this page are generally safe for sensitive skin, soothing, and calming.

Purito or Kiehl's for acne-prone skin?

Purito is the better choice for acne-prone skin, as Lovi rates its routine as Superior compared to an Average fit for Kiehl's. Reviewers for Kiehl's sometimes note that it causes breakouts and skin irritation, while every product on the Purito page lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play