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Beauty of Joseon vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Pixi are distinct skincare lines created to support a calm, radiant complexion. Founded in 2016 and owned by Goodai Global Inc. since 2019, Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best. Meanwhile, the British brand founded in 1999 is beloved for its thoughtful range of toners, serums, eye products, and moisturizers that suit oily and sensitive skin best without heaviness or irritation. While both offer gentle and effective daily care with standout options for acne-prone skin, dark spots, and mature skin, they differ in their core formulations and targeted skin type benefits.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Pixi products

People Say

Beauty of JoseonPixi
  • Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
  • Radiance and Glow Sometimes NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “calms my redness instantly — Pixi Rose Tonic”
  • Deep Hydration and Plumping Often MentionedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Pleasant Scent and Aroma Rarely NotedOften Mentioned
    • “smells like fresh roses — Pixi Rose Oil Blend”
    • “lovely subtle rose scent — Pixi Rose Tonic”
    • “Smells fresh — Pixi Hydrating Milky Mist”
    • “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Versatile and Convenient Use Rarely NotedSometimes Noted
    • “Easy to use — Pixi Glow Peel Pads”
    • “Great over makeup — Pixi Hydrating Milky Mist”
    • “sets makeup — Pixi Glow Mist”
    • “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
  • Scent and Fragrance Issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “Massive burning sensation — Pixi Glow Peel Pads”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Causes Breakouts and Irritation Often MentionedSometimes Noted
    • “burned my face — Pixi Glow Tonic”
    • “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
    • “broke me out — Pixi Glow Tonic”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs Pixi routines for dry skin

Buy Pixi routine · A$284.74 · 94% fitBuy Beauty of Joseon routine · A$217.64 · 89% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Pixi routines for oily skin

Buy Pixi routine · A$463.41 · 95% fitBuy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs Pixi routines for combination skin

Buy Pixi routine · A$445.60 · 92% fitBuy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Pixi: which is better?

Pixi is better overall on this page, achieving a Superior routine fit across all skin types compared to Beauty of Joseon which has a High fit for most skin types. Pixi stands out for radiance and glow as well as deep hydration and plumping, while Beauty of Joseon is noted for gentle, non-irritating formulas and unique textures.

What is the difference between Beauty of Joseon and Pixi?

Beauty of Joseon and Pixi differ mainly in their formulation and origin, with Beauty of Joseon founded in South Korea focusing on key ingredients like niacinamide and ginseng with fragrance-free options, while Pixi was founded in the United Kingdom utilizing aloe vera and hyaluronic acid with select products containing fragrance. For routine fit across all skin types, Beauty of Joseon has a High fit level, while Pixi achieves a Superior fit level.

Beauty of Joseon or Pixi for dry skin?

For dry skin, Beauty of Joseon has High Lovi routine fit while Pixi has Superior Lovi routine fit. Beauty of Joseon products on this page list no fragrance, whereas 3 of 10 Pixi products list fragrance.

Beauty of Joseon or Pixi: which moisturizer is better?

Beauty of Joseon offers the Dynasty Cream and Red Bean Water Gel as moisturizers with a High fit for dry skin, whereas Pixi provides the Rose Oil Blend, which has a High fit for dry skin but lower ratings for other skin types.

Which is more affordable, Beauty of Joseon or Pixi?

The products on this page do not list pricing information, so it is not possible to determine whether Beauty of Joseon or Pixi is more affordable.

Do Beauty of Joseon products contain fragrance?

Beauty of Joseon products on this page list no fragrance in their ingredients. Reviewers note that scent and fragrance issues may occasionally arise, but the brand's official formulations contain no added fragrance.

Which brand performs better for radiance and glow?

Pixi performs better for radiance and glow, as reviewer feedback frequently highlights radiance and glow for Pixi products on this page.

What are the key ingredients across Pixi skincare products?

The key ingredients across the products on this page for Pixi are aloe vera and hyaluronic acid. These components help provide hydration and soothing effects.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019

Beauty of Joseon or Pixi for oily skin?

Pixi fits oily skin better than Beauty of Joseon, as Pixi earns a superior routine fit for oily skin compared to Beauty of Joseon's high fit.

Beauty of Joseon or Pixi for sensitive skin?

Both Beauty of Joseon and Pixi are options for sensitive skin, with Lovi rating both brands as High fit for this skin type. Beauty of Joseon features gentle, non-irritating formulas with no fragrance across the products on this page, while Pixi offers soothing toners that reviewers often mention as gentle.

Beauty of Joseon or Pixi for acne-prone skin?

Pixi offers a Superior routine fit for acne-prone skin on this page, while Beauty of Joseon has a High routine fit. Hyaluronic acid helps with skin hydration and wound healing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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